TikTok Shop - Marketing Project Management Specialist (Integrated Marketing) - Thailand

About the Company

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Responsibilities

• Communication Strategy & Planning — own marketing communication strategies for growth campaigns (e.g. Mega Sales, Payday) and brand-building initiatives; define communication direction, messaging frameworks, and content strategy aligned with brand positioning and business objectives; leverage consumer insights, behavioral data, and market trends; design media mix across online and offline channels.
• Campaign Execution — drive end-to-end campaign execution from ideation to launch including creative development, content production, media rollout, and performance tracking; ensure speed, quality, and consistency across touchpoints; manage multiple campaigns with clear prioritization, timelines, and deliverables.
• Media Direction & Performance Monitoring — develop understanding of the media landscape (social, in-app, OOH, offline activations); provide media direction to align channel selection and formats with objectives; monitor campaign performance against metrics (reach, engagement, traffic) and provide strategic recommendations.
• Budget Management — own and optimize marketing communication budgets to drive ROI/ROAS; track spending, manage forecasts, and ensure efficient allocation; handle operational processes including PR/PO, vendor coordination, and documentation while maintaining cost control.
• Cross-Functional Leadership — partner with campaign, channel marketing, product, platform operations, and external parties to align on goals, messaging, and execution; act as central point of coordination across stakeholders.
• Innovation & Growth — explore new channels, formats, and ideas with a test-and-learn mindset; stay ahead of industry trends, platform updates, and competitor movements; drive continuous improvement in communication effectiveness and campaign performance.

Qualifications

• Bachelor’s degree or above in Marketing, Business Administration, Communications, or related field.
• 3+ years of experience in Brand Marketing, Brand Management, Campaign Marketing, or Integrated Marketing Communications.
• Proven experience managing end-to-end marketing campaigns across online and offline channels.
• Strong understanding of social media marketing, creator/KOL marketing, and marketing communication strategy.
• Proficiency in English communication, both written and spoken.
• Strong project management skills with ability to manage multiple projects simultaneously and collaborate with cross-functional stakeholders and external partners.

Preferred Qualifications

• Proactive, adaptable, and ownership-driven mindset; ability to thrive in a fast-paced environment.
• Data-driven mindset with ability to interpret campaign performance and business metrics.
• Familiarity with advertising technologies and good understanding of e-commerce and online/offline marketing channels.
• Background from FMCG, e-commerce, marketplace, or consumer brands is preferred.

Benefits

• Work with a global, diverse team in a fast-growing tech company focused on creativity and impact.

Additional Information

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to create an environment that reflects the many communities we reach.