Creative Director

About the Role

The Creative Director is responsible for leading and shaping the overall creative vision, brand identity, and storytelling direction of GQ across all channels to drive innovative campaigns, product communication, visual merchandising, content creation, and brand experiences that strengthen brand equity and business growth.

Responsibilities

• Define and lead the overall creative vision and brand identity, ensuring alignment with business goals, seasonal campaigns, product launches, and brand positioning.
• Develop creative strategies and translate market trends, customer insights, and cultural movements into relevant creative concepts.
• Ensure consistency of visual language, tone, and storytelling across all touchpoints.
• Lead end-to-end development of creative campaigns including concept creation, art direction, production, and execution.
• Oversee photo shoots, video productions, digital content, social media assets, retail visuals, and advertising materials, ensuring quality and timely delivery.
• Collaborate with commercial teams to optimize campaign performance and customer engagement.
• Lead, mentor, and inspire the creative team (graphic designers, photographers, videographers, stylists, content creators); manage workflow, project prioritization, and resource allocation.
• Drive brand experience and innovation for retail stores, pop-up events, activations, and visual merchandising to strengthen brand differentiation.
• Manage relationships with internal stakeholders and external agencies, production houses, photographers, stylists, and freelancers; control creative budgets and ensure cost-effective production.

Qualifications

• Bachelor’s degree in Graphic Design, Fashion Design, Marketing, Fine Arts, Communication Arts, or related field.
• Minimum 10 years of experience in creative leadership, brand direction, or art direction, preferably in fashion, lifestyle, retail, or consumer brands.
• Strong portfolio demonstrating creative campaigns, branding, and storytelling capabilities.
• Proven experience leading cross-functional creative teams and large-scale projects.
• Strong understanding of digital marketing, social media, e-commerce, and content trends.
• Excellent communication, presentation, and stakeholder management skills, with the ability to balance creativity and commercial objectives.
• Proficiency in Adobe Creative Suite and creative production tools.

Skills

• Brand strategy and visual identity development
• Campaign and content development across channels (photo, video, digital, retail)
• Creative leadership, art direction, and production management