ABM & Lead Generation Specialist (Bangkok-based, relocation provided)

About the role

Your center of gravity is deep 1:1 / 1:few ABM on your strategic accounts - that is the majority of your time and where the value is. Alongside it you carry a capped, automation-led 1:many (Lead Gen) responsibility across the tail of your archetype: templated, segment-level campaigns that open accounts and book first meetings for BD. The deep work comes first; the 1:many tier is deliberately bounded so it cannot crowd out the committee-level plays. This is not a high-volume MQL-factory role.

What you will do

• Research & target your accounts and form a point of view on which product leads and how the relationship expands.
• Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings - and spot when a warming account should graduate into your 1:few tier. Kept deliberately bounded.
• Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts.
• Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer.

What you will need (required)

• 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing.
• Account-research and buying-committee-mapping skill - you can build an account dossier and a stakeholder map and turn them into a plan.
• Multi-channel campaign orchestration - multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct).
• Ability to sell a portfolio, not a single product - comfortable matching the right product to a buyer and articulating an expansion path.
• Strong BD/Sales partnership instincts; comfortable working without direct authority.
• CRM + MAP fluency - a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo).
• Data-literate - comfortable defining KPIs and reading dashboards. Strong writing and executive communication. Long-cycle patience and ownership.

Nice to have

• Travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C / partnership-led experience.
• Exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora). Event-based engagement (exec dinners, roundtables). ABM certification (ITSMA or equivalent).
• Self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration. SQL/BI comfort is a plus but not required.

How we will measure success

• Primary (70%): buying-committee engagement depth, pipeline influenced, multi-product expansion, deal velocity, and BD-reported influence on strategic accounts.
• Secondary (30%): qualified leads/meetings generated from the capped 1:many tier and graduation of warming tail accounts into 1:few.