Tourist Marketing Communication & Media Manager @ICONSIAM

About the Role

Lead international communication and media planning to support ICONSIAM’s global destination positioning across Chinese, Asian, Middle Eastern, and European markets.

Responsibilities

• Develop and execute integrated international communication strategies aligned with ICONSIAM’s global destination positioning
• Define key messages and storytelling approaches for Chinese, Asian, Middle Eastern, and European markets
• Monitor international tourism trends, traveler insights, and the competitive landscape to inform strategy
• Oversee planning and localization of content across international digital platforms, websites, and social media
• Ensure messaging is culturally relevant, accurate, and aligned with brand tone for each market
• Coordinate with internal teams, agencies, and translators to deliver high-quality localized content and adapt global campaigns into market-specific assets
• Lead international media planning and media buying; plan, manage, and optimize paid media budgets across priority markets
• Collaborate with SiamPiwat Tourist Marketing Relation Team, Onesiam, and media agencies to ensure campaign landing pages and digital touchpoints are optimized for international users
• Run targeted ads and retargeting campaigns across global platforms (Meta, TikTok, Google SEM/SEO, YouTube, programmatic, display, influencers) and China platforms (WeChat, Weibo, Xiaohongshu, local travel and lifestyle platforms)
• Manage influencer and KOL amplification strategies and ensure media executions align with brand guidelines and communication objectives
• Support international campaigns, seasonal tourism promotions, and coordinate with partners such as tourism boards, airlines, and travel platforms when required
• Track, analyze, and report performance of international communication and media campaigns; evaluate ROI and KPIs and translate insights into optimization recommendations

Qualifications

• Bachelor’s degree in Communications, Marketing, International Business, Tourism, or related fields
• Minimum 5–10 years of experience in international communication, media planning, or global marketing roles
• Proven experience managing both communication strategy and international media planning/buying
• Strong understanding of global digital media platforms
• Excellent command of written and spoken English; Mandarin Chinese proficiency is a strong advantage
• Strong analytical, project management, and stakeholder management skills
• Ability to thrive in a fast-paced, deadline-driven environment