Director, Marketing(HO, Bangkok)

About the Role

Director, Marketing (HO, Bangkok) — Makro PRO. Onsite, Full-time.

Developing and implementing comprehensive and aligned strategic omni-channel marketing plans. Managing marketing budget for all staffing, resources and capital purchases along with the creation of all marketing collateral and sales support tools. This role is accountable for planning, working across with commercial and other functions and executing marketing strategies to support overall CP Axtra business strategies.

Responsibilities

• Lead the marketing and digital efforts for multiple shopping approaches to achieve CP Axtra's goals.
• Coordinate, oversee and implement all aspects of the marketing and communications plan including advertising, public relations and special event planning.
• Establish and maintain working relationships with field teams: Commercial, Customer Development, Sales, Store Operations, and with agencies/freelancers, media, community leaders and tenants.
• Implement marketing plans and supervise multiple Marketing team members.
• Manage marketing budget for staffing, resources and capital purchases; create marketing collateral and sales support tools.
• Work across commercial and other functions to execute marketing strategies that support overall business objectives.
• Manage multiple projects simultaneously.

Qualifications

• At least a Bachelor Degree in Marketing or related field.
• 15+ years of retail marketing experience in e-commerce + store.
• Experience in supply chain, retail and the food industry.
• Content creation experience.
• SEO and PPC experience; certifications preferred.
• Experience working within an agency and managing client relationships.
• Strong written and verbal communications; good interpersonal, planning, organizing and analytical skills; hands-on.
• Strong creative and organizational skills, and the ability to evaluate opportunities with a financial focus.
• Broad experience across marketing tactics including online and offline channels such as email, display advertising, search, webinars and collateral.
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends) and Google AdWords.
• Customer-oriented approach with strong aptitude.

Benefits

• Health Insurance (OPD, IPD, Emergency OPD).
• Provident Fund — 3%.
• Year-end variable and performance bonus.
• Gym facilities at Head Office (fitness center, yoga room, recreational space).
• Attractive annual leave (minimum 18 days).
• No overtime; 5-day work week.
• New MacBook provided.
• Free car parking space.

Additional Information

• Clear focus and diverse workplace (members from around the world).
• Non-hierarchical and agile environment.
• Growth opportunity and career path.