Marketing & Communications Executive

About the Company

Located in the vibrant capital of exotic Thailand, SO/ Bangkok combines modern dynamism with classic wonder in a true meeting of East and West. With 237 rooms and suites, the urban luxury design hotel offers themed accommodations created around the Five Elements - Water, Earth, Wood, Metal, and Fire. Inspired and innovative, SO/ Bangkok is an iconic landmark of design and a masterpiece of collaboration by Thailand’s top five designers and world renowned fashion designer Monsieur Christian Lacroix. An exciting selection of innovative restaurants and bars showcase the very best in refined dining in a variety of relaxing ambiences. SO/ Bangkok commands a prime central location where anything is possible, from contemporary high-rises to traditional Buddhist temples, from bustling street markets to ritzy upscale shopping complexes, from notorious nightlife to a gourmet’s choice of dining.

About the Role

The Marketing & Communications Executive supports the daily execution of the hotel's marketing activities across social media, digital platforms, public relations, F&B promotions, and brand communications. This position ensures consistent brand representation, timely content delivery, and effective coordination with internal teams and external partners to drive revenue and elevate the hotel's visibility.

Responsibilities

• Plan and publish weekly content across Facebook, Instagram, TikTok and other platforms.
• Capture, edit and produce photos, videos and short-form content (Reels/TikTok) for rooms, F&B, events, spa, pool and seasonal campaigns.
• Write captions aligned with brand voice and campaign objectives.
• Support digital campaigns including Meta Ads, boosted posts and Google updates; manage UTM tracking and update website, landing pages and Google Business Profile.
• Respond to guest inquiries via social media channels.
• Create and update marketing materials such as menus, tent cards, table talkers, posters and digital artwork; manage content and promotions on third-party platforms.
• Support rooms and offers marketing including staycation packages, seasonal room promotions and suite campaigns; prepare visual materials and coordinate with Sales and Revenue teams for MICE, wedding and corporate promotions.
• Coordinate influencer stays (communication, booking, F&B arrangements); prepare press kits, hotel fact sheets and media materials; assist with press release distribution and prepare monthly PR value and clipping reports.
• Ensure all marketing communications adhere to brand standards; create and distribute guest announcements via social media, LINE OA, in-house TV and printed materials; inspect and maintain on-property signage and digital screens.
• Liaise with printers, designers and creative suppliers; prepare weekly and monthly social media and campaign performance reports; monitor competitor hotel marketing strategies; prepare PR/PO requests, quotations and maintain organized storage for creative assets.
• Support communication and coordination between MarCom, F&B, Sales, Rooms and Operations teams.

Benefits

• Life & Health insurance
• SSO
• Duty Meals
• Provident fund
• Heartist Card