Sales Strategic Planning Director

About the Role

Position: Sales Strategic Planning Director
Department: Sales Strategy
Reporting to: Chief Sales Officer (CSO)

Job Purpose: To manage and develop advertising sales strategies and drive "New Business" initiatives to ensure the organization achieves its total revenue targets.

Responsibilities

• Define, manage, and develop advertising sales strategies across all channels to align with business goals and the corporate vision.
• Analyze the market, target groups, and consumer behavior to develop sales methodologies that meet client needs and maximize advertising revenue.
• Collaborate with the sales department to establish monthly, quarterly, and annual sales targets.
• Track the performance of sales teams to ensure that implemented strategies effectively generate revenue according to targets.
• Identify and develop new sales channels for "New Business" to expand market opportunities and create additional revenue streams.
• Analyze sales and market data to identify trends and strategic opportunities; prepare reports on the impact of sales strategies on total revenue.
• Execute other assignments as designated by supervisors to support the objectives of the position.

Additional Information

• Key Indicator: Achieve overall company revenue targets as defined annually.
• Internal: Collaborate with all departments within the organization.
• External: Engage with clients, business partners, and both public and private sector organizations.

Qualifications

• Minimum of 10 years of experience in advertising sales management or related industries.
• Proven ability to develop sales strategies and lead sales teams to hit ambitious targets.
• Advanced skills in market analysis and strategic planning.
• Highly creative with strong strategic thinking capabilities.
• Proficient in using technology and sales analytics tools.
• Exceptional communication and presentation skills.
• Ability to work effectively under pressure and demonstrate excellent time management.

Skills

• Expertise in Sales Strategic Planning.
• Strong Communication and Negotiation skills.
• Advanced Analytical Thinking.
• Deep knowledge of the Advertising Media business.