Digital Marketing Manager

About the Role

Digital Marketing Manager - Thailand (Franchise Recruitment). Location: Thailand. Onsite. Full-time. Employer: YONNY.

Responsibilities

• Develop digital marketing strategies for the Thai market and manage advertising campaigns across Meta (FB/IG), Google Ads and TikTok; optimize Cost Per Lead (CPL) and maximize ROI.
• Manage social media operations for the brand’s official Thai accounts (TikTok/Facebook) focused on franchise recruitment; act as on-camera anchor for Thai live streams and short videos to present franchise projects and answer investor inquiries.
• Lead localization and A/B testing for Thai ad creatives (scripts/copy) and landing pages to ensure content is highly localized and persuasive.
• Source, select and manage local Thai marketing agencies/vendors; implement competitive mechanisms to ensure external output meets quality and efficiency standards.
• Use analytics tools (e.g., Google Analytics) to conduct performance reviews and drive data-driven improvements.

Qualifications

• Trilingual proficiency: Native or professional Thai (must be able to broadcast/host in Thai); fluent Mandarin Chinese and English for internal communication.
• 3–5 years of digital marketing experience in the Thai market with a strong understanding of the local internet ecosystem; experience in B2B lead generation or high-ticket product promotion preferred.
• Expert knowledge of Meta and Google advertising logic; proven experience in social media management and live streaming; strong on-camera presence required.
• Data-oriented mindset with proficiency in analytics tools and strong ability to review performance to drive improvements.