Senior/Brand Manager (FMCG)

Responsibilities

• The Masterplan: Shape the annual brand plan and A&P. You’ll phase spend quarterly, set aggressive targets, and make sure every Baht is working at maximum efficiency.
• Content & Conversation: Own the "OATSIDE Voice" across ATL, BTL, Social, and PR. You’ll lead the creation of entertaining, premium, and playful work that actually converts.
• Retail Excellence: Build the playbook for visibility. From samplings to planograms in Modern Trade (MT) and General Trade (GT), you ensure our presence is undeniable.
• Digital & E-commerce: Drive marketplace growth through CRM moments, limited-edition bundles, and high-velocity ratings/reviews.
• The Future Portfolio: Lead the sell-in and launch strategies for new formats, packs, and entirely new brands.

Additional Information

• Market Impact: Demonstrable growth in Net Sales Value (NSV), household penetration, and Rate of Sale (ROS).
• Cultural Relevance: Distinctive campaigns that trend in watch time and UGC volume.
• Operational Fluency: A simple, repeatable launch template that our Sales and Key Account teams love.
• Team Growth: A motivated, high-shipping squad that stays on time and on budget.

Qualifications

• 7–10 years (for SBM) or 5–8 years (for BM) in FMCG/Bev or Lifestyle brand management in Thailand.
• Are bilingual & articulate: Mandatory fluency in Thai and English. You can write/localize copy and present confidently to diverse stakeholders.
• Are "Creative-Commercial": Equal parts "big idea" and "big data." Comfortable briefing a creative agency and analyzing an ROI dashboard.
• Know the Trade: Understand the nuances of MT, GT, and E-commerce sell-through.
• Have low ego / high standards: Bias to action and care more about the work than the title.