Marketing Advisory Manager - Nestlé Purina Petcare

About the Role

Location: Head Office, Bangkok
Company: Nestlé
Business Unit/Division: Nestlé Purina Petcare
Employment: Full-time

Minimum experience: Minimum 5 years' experience in marketing preferably in veterinary professional engagement and small companion animal brands

Responsibilities

• Choose target consumers by using attractiveness and ability to win, develop consumer insight, understand target consumer perceived values of brands
• Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
• Deliver tastiest and healthiest petfood experiences within brand portfolio in a way that contributes to CSV
• Understand shopper behaviors and motivations of target consumers and their pets, help design shopping experience that delight consumers/shoppers, and contribute to pricing and promotion strategy
• Understand behaviors, motivations and needs of veterinary professionals, help design pricing and promotion strategy to drive vets’ recommendation
• Ensure consumer and veterinarian centricity, apply innovation levers, contribute and execute innovation, and maintain vibrancy via relevant renovation for his/her brands
• Manage the development and execution of strong functionally aligned brand plans; responsible for the performance, health and strategic alignment and prioritize investments of her/his brands
• Contribute to the development of brand ideas and engagement strategies; create relevant and memorable brand experiences and work in partnership with communication agencies and external stakeholders; ensure all brand communication executed in line with brand guidelines
• Engage with veterinary communities to establish trust and credibility for the long term health of brand

Qualifications

• Bachelor's degree in Veterinary Science or any related fields
• Minimum 5 years’ experience in marketing management, brand building, and brand communication/activation in small companion animal brands and veterinary professional engagements
• Experience working in cross functional teams
• Experience leading/managing new product launches