Executive – CRM & Analytics

About the Company

Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands, with over 280 points of sale focusing on fashion and lifestyle products. Portfolio includes brands such as Bossini, Anello, Charles & Keith, Zwilling J.A. Henckels, Joseph Joseph, Minor Smart Kids, Crash Baggage and a joint venture with Pop Mart.

Responsibilities

• Manage the Minor Plus database on the designated platform and develop a CRM strategy leveraging data from other high-performing databases within Minor Retail.
• Analyze customer data to identify trends, patterns, and insights; develop and maintain regular reports and dashboards to track CRM performance metrics; provide actionable insights and recommendations to improve customer engagement and retention.
• Implement and refine customer segmentation strategies to target specific customer groups and tailor marketing campaigns and personalized experiences.
• Measure effectiveness of CRM campaigns; track and report KPIs such as customer acquisition, retention, and lifetime value; conduct post-campaign analysis to identify successes and areas for improvement.
• Ensure CRM database accuracy and integrity: work with IT to improve data quality and integration, regularly clean and validate data, identify and rectify inconsistencies, duplicates, and errors, and maintain consistent data standards and protocols.
• Collaborate with brand marketing, operations, sales, customer service, IT and external partners/vendors to align CRM strategies with business objectives.
• Stay up-to-date with industry trends and best practices in CRM and data analytics; propose and implement improvements to CRM processes and tools.

Qualifications

• Experience as a Data Analyst or Business Analyst, with CRM & marketing database management experience.
• High level of proficiency in MS Excel (required); SQL language advantageous.
• Ability to perform data analysis with commercial awareness and use Power BI to create reports and make recommendations.
• Strong analytical and problem-solving skills; up-to-date with online marketing and measurement trends.
• Excellent communication skills; team player mindset, highly collaborative, able to meet tight deadlines and manage time effectively.

Education

Bachelor’s degree in Business Administration, Marketing, or related field.

Experience

Minimum 2–3 years experience in CRM analytics or a similar role. Proven experience with CRM platforms (e.g., Salesforce, HubSpot) and data analysis tools (e.g., SQL, Tableau, Excel). Background in FMCG, retail or online business / e-commerce.