Foods Thailand Media & Digital Marketing Lead

Job Responsibilities:

• Drive Best in class Holistic Media Planning and execution
• Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, that are accountable for building brand power
• Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data), search and performance marketing, Social First demand creation and always on content supply and cohort marketing
• Lead collaboration with Global Media teams by adopting, cascading, and translating global media strategies into actionable plans for the Thailand market, while serving as the key representative for Thailand in engaging directly with global stakeholders, confidently driving discussions, aligning priorities, and ensuring strong local execution.
• Drive efficiencies through rigour and relationships
• Engage directly with external media owners to deliver the very best value for Unilever across all levers – price (annual deals, budget complexities, sponsorship deals), innovation, and best practice. Lead the external media agenda and will include relationships throughout the industry
• Lead the ‘One Unilever’ country activities, including investment across Business Units within that country to negotiate best commercial rates and JBPs with Media Vendors
• Management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.
• Drive best practice and thought leadership
• Dock into various cross functional disciplines (S&OP, 1U). Land core cross functional capabilities and best practice locally
• Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected Tiktok, live streaming, Dcommerce, OOH and etc
• Designs regional BU media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media
• Manages media activation based on marketing plan/ activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally
• Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers
• Work with the agencies / external partners to bring to media plan execution to life
• Maximise efficiencies via value extractions with external partners / agencies for BU /market
• Lead media planning, buying, and execution across all channels, ensuring alignment with brand strategies and business objectives.
• Oversee content development, alongside Brand Leads and Custodians, to deliver the best consumer brand experience in media, digital and social
• Analyze market trends and consumer insights to inform strategic decisions and identify growth opportunities.
• Monitor and report on the effectiveness of digital marketing initiatives, providing insights and recommendations for optimization.
• Stay up-to-date with industry best practices and emerging trends in digital marketing and commerce.
• Affiliate Ecosystem Strategy & Management responsible for owning and scaling the Affiliate Marketing ecosystem for Food Thailand. Accelerating the digital commerce agenda, ensuring strong creator partnerships, a high-performing affiliate network, and best-in-class content strategies to drive growth of Food Thailand
• Several cross-functional teams (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights) and 1U media team
• Global media and digital team

Key Skills & Experience:

• Proven experience in digital marketing, with a focus on media planning, buying, and execution.
• Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels/platform and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
• Strong understanding of digital commerce and experience in developing and implementing successful strategies.
• Highly agile and fast‑paced individual who can quickly adapt to changing priorities, stay on top of emerging digital trends, and translate them into actionable ideas with speed, while operating effectively in a dynamic environment with frequent changes.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong leadership and team management skills, with the ability to inspire and motivate a team.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Collaboration skills that encourage multi-stakeholder projects to thrive
• A pioneer spirit to drive and embed innovation into our media and data strategies and plans
• Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.
• Cutting edge understanding of media and brand communication landscape.
• Holistic brand communication management experience at a large brand. Or, cross-brand leadership experience at an agency.
• Advertising/Media budget management experience