Consumer & Customer Engagement Manager, Allergan Aesthetics

About the Company

Allergan Aesthetics, an AbbVie company, develops, manufactures, and markets a portfolio of leading aesthetics brands and products including facial injectables, body contouring, plastics, and skin care. The company aims to provide innovation, education, exceptional service, and a commitment to excellence with a personal touch.

About the Role

The Consumer and Customer Engagement Manager is responsible for developing and executing consumer-focused marketing strategies that drive brand awareness, customer acquisition, and long-term loyalty in the aesthetic, beauty, or wellness sector. This role bridges aesthetic marketing, customer experience, and data-driven engagement to ensure consistent, personalized, and compelling interactions across all consumer touchpoints.

Responsibilities

• Develop and lead integrated consumer and customer engagement strategies aligned with brand positioning and business objectives.
• Design and manage end-to-end customer journeys across online, in-clinic, and offline channels.
• Identify key consumer insights and translate them into marketing initiatives that enhance emotional connection and trust with the brand.
• Plan and execute aesthetic marketing campaigns across digital, social media, CRM, events, and partnerships.
• Ensure all consumer-facing content reflects premium aesthetics, clinical credibility, and brand consistency.
• Collaborate with creative, medical, sales, and account stakeholders to develop campaigns and strategic DTC initiatives to recruit and retain patients.
• Own and optimize CRM programs including loyalty, retention, segmentation, personalization, and lifecycle communications.
• Oversee social media and digital platforms with a focus on community building, education, and engagement; leverage paid media, influencer marketing, and social listening; monitor and respond to customer feedback and reviews.
• Track and analyze engagement KPIs, use consumer data and market trends to optimize campaign performance, and prepare regular reports and actionable insights for senior management.
• Partner with sales, clinical, medical, customer service teams and manage external agencies and vendors; train internal teams on customer-centric engagement practices and brand communication guidelines.

Qualifications

• 8–12+ years in marketing with strong experience in consumer marketing, preferably in aesthetics, healthcare, FMCG, or premium/luxury services.
• Educational degree in Marketing, Business, or related field.
• Proven leadership experience managing cross-functional teams and strong exposure to B2C and B2B2C models.
• Core skills: consumer and customer engagement marketing, CRM and customer lifecycle management, campaign planning and integrated execution, customer journey mapping and personalization strategy.
• Digital & analytical skills: digital marketing, social media management, marketing analytics, dashboards, and data-driven decision-making.
• Soft skills: strong storytelling and communication, creative mindset with commercial acumen, customer-obsessed, detail-oriented, collaborative and adaptable.

Additional Information

• AbbVie is an equal opportunity employer committed to operating with integrity, driving innovation, and serving the community.
• US & Puerto Rico applicants only. Applicants seeking reasonable accommodation are directed to the company's accommodation resources.