Senior Designer / Retail Designer – POSM & FMCG

About the Role

We are seeking a highly creative and detail-oriented Senior Retail Designer to join our Thailand production team, specialising in FMCG, POSM, and shopper marketing communications. The role covers concept development through to final production artwork, delivering high-quality retail experiences that drive visibility, shopper engagement and brand consistency across multiple channels. The Senior Retail Designer will work closely with account servicing, production, sourcing and creative teams, lead execution for international brands and mentor junior designers.

Responsibilities

• Lead the creative development and execution of FMCG retail communication and POSM materials across multiple brands and campaigns.
• Design point-of-sale materials, in-store activations, promotional displays, retail communication assets and shopper marketing touchpoints.
• Create a broad range of outputs including shelf talkers, wobblers, dump bins, counter displays, posters, brochures, retail toolkits, online banners, social assets, eDMs and campaign mock-ups.
• Translate brand strategy and shopper marketing objectives into visual retail experiences that maximise in-store visibility and shopper engagement.
• Own projects from concept ideation through to final artwork and production-ready delivery, ensuring adherence to brand guidelines, retailer requirements, technical specifications and print production standards.
• Collaborate with account management, sourcing, production and artwork teams to deliver accurate, production-ready outputs.
• Provide guidance, feedback and mentorship to junior designers and contribute to studio workflow and version control processes.
• Manage multiple projects and deadlines while maintaining high attention to detail and design consistency.
• Stay up to date with retail design trends, materials, print techniques and emerging creative technologies relevant to FMCG environments.

Qualifications

• Minimum 5 years relevant experience in FMCG, retail design, POSM or shopper marketing within an agency or brand-led business.
• Strong portfolio demonstrating retail communication, POSM systems, FMCG campaigns and production-led design execution.
• Advanced proficiency in Adobe Illustrator, Photoshop and InDesign in a Mac environment.
• Strong understanding of print production, artwork preparation, dielines, materials, finishing techniques and technical specifications for retail execution.
• Experience working with global FMCG brands and implementing strict brand guidelines across multiple retail and promotional formats.
• Ability to develop creative retail concepts balancing commercial objectives, shopper engagement and production feasibility.
• Strong organisational and project management skills with the ability to manage multiple deadlines and priorities.
• Comfortable working independently from brief through to final delivery and collaborating within cross-functional teams.
• Strong communication skills in both English and Thai.
• Proactive, collaborative, detail-oriented and solution-driven; confident presenting ideas and design rationale.
• Education: Bachelor’s degree or diploma in Graphic Design, Visual Communication, Digital Arts, Fine Arts, Multimedia Design or related creative discipline, or equivalent professional experience with a strong portfolio.

Additional Information

• Highly desirable: Experience using 3D visualisation or spatial design software such as SketchUp, Blender, Cinema 4D, 3ds Max or similar to support retail/POSM concept visualisation.
• Exposure to retail environment visualisation, display mock-ups or shopper activation design is advantageous.