Performance Media Specialist – Paid Social

About the Role

We are seeking a Performance Media Specialist to support our Digital Performance and Customer Growth teams in driving key performance metrics such as CPA, ROAS, CPM, and CTR. This role requires hands-on experience in managing paid social campaigns (Meta and TikTok), strong analytical skills, and the ability to interpret upper-funnel data beyond platform metrics, translating insights into brand impact within an omni-channel environment.

Responsibilities

• Execute and optimize paid social campaigns with a focus on upper-funnel objectives while aligning with lower-funnel business goals
• Support analysis of campaign performance within an omni-channel context and identify insights related to online and offline sales impact
• Prepare campaign data and reports for offline sales impact evaluation
• Manage and optimize CPAS campaigns to drive marketplace performance and revenue growth
• Monitor daily campaign performance and implement optimizations to improve efficiency (CPM, CTR, ROAS, CPA)
• Support budget allocation and pacing across upper-funnel, mid-funnel, and CPAS campaigns to ensure smooth delivery and target achievement
• Assist in tracking implementation and ensure accurate campaign measurement across platforms
• Prepare weekly and monthly performance reports with key findings and actionable recommendations

Qualifications

• Bachelor’s degree in Marketing, Data Science, Economics, Media, or related field
• At least 1 year of experience in Digital Performance Marketing; experience with Meta or TikTok required, LINE and X a plus
• Strong understanding of upper-funnel metrics (CPM, Reach, Frequency) and their relationship to lower-funnel performance
• Experience managing or supporting CPAS campaigns on marketplace platforms
• Basic understanding of omni-channel marketing concepts and measurement
• Strong analytical mindset with proficiency in Excel or Google Sheets