Marketing Specialist (BB Go to market )

Job Summary

Marketing Planning BB Go to market strategy and marketing plan for BB Go to market including managing communication and budget, execute end to end marketing plan, tracking / evaluation, and presentation.

Job Description

• Define key strategy for marketing plan and identify key strategic channels to develop and implement business plan and marketing strategies aligned with company goals.
• Analyze and identify key strategic target segment and key action plan for each target segment
• Analyze competitor offering and gather market intelligence for strategic decision-making including gather customer insights and define personas to guide targeted marketing efforts.
• Create and present performance reports with actionable recommendations and rolling forecast to ensure revenue targets achieved and produce ideas for improvements.
• Go to market management Plan and execute integrated ATL/BTL campaigns across online, offline, and APP platforms including localized marketing.
• Coordinate with marketing RO to do localized marketing among communication, on ground activities and event to drive Brand awareness and engagement.
• Initiated & develop communication materials to support marketing initiatives.
• Manage and control marketing budgets to ensure efficient fund utilization

Qualifications

• Education: Bachelor's or Master's degree.
• Work Experience: Minimum 7 to 10 years of professional experience within the Telecom or Marketing sectors.
• Industry Knowledge: Solid expertise in Telecom and Technology-related businesses.
• Strategic Marketing: Strong capabilities in developing Go-to-Market (GTM) strategies and comprehensive marketing plans.
• Data & Analytics: Highly skilled in utilizing marketing data tools for data analysis and insights.