Senior Manager – Home & Living Electronics Omnichannel

About the Company

CP AXTRA | Lotus's

About the Role

Senior Manager – Home & Living Electronics Omnichannel. Responsible for leading omnichannel commercial and category strategies to drive sales, customer experience and cross‑channel execution.

Responsibilities

• Develop and execute omnichannel business strategies, commercial plans, and growth initiatives aligned with company objectives and customer needs.
• Monitor and drive sales performance, profitability, conversion, basket size, and key commercial KPIs across all omnichannel touchpoints.
• Manage product assortment, pricing, promotions, and merchandising strategies to maximize sales opportunities and customer relevance.
• Collaborate with Commercial, Marketing, Operations, Supply Chain, Technology, and Store Operations teams to ensure effective execution of omnichannel initiatives.
• Enhance customer experience across digital and physical channels through continuous improvement of customer journey, service quality, and fulfillment processes.
• Lead omnichannel campaigns, seasonal activities, and promotional initiatives to increase customer engagement, traffic, and revenue generation.
• Analyze business trends, customer insights, and operational performance to identify opportunities, risks, and improvement actions.
• Lead, coach, and develop team capabilities to improve performance, productivity, and succession readiness.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Retail Management, E‑Commerce, or related fields; Master’s degree is an advantage.
• Minimum 8–10 years of experience in Retail, E‑Commerce, Omnichannel, Commercial, or Category Management.
• Experience in Home & Living Electronics, Retail Operations, or Omnichannel business management is preferred.
• Proven experience managing cross‑functional projects and commercial performance.
• Experience leading teams and managing stakeholders at multiple organizational levels.

Additional Information

• Location: Nawamin Office, Buengkum, Bangkok 10230, Thailand
• Employment type: Full-time, onsite