Marketing Manager - Mono Original

Responsibilities

• Manage marketing for films and series; identify opportunities for media partnerships and drive revenue through advertising and strategic partners.
• Develop integrated marketing plans (online and offline) across all platforms to boost followers, ratings, and brand engagement while maximizing revenue.
• Define branding direction for Mono Thai Series and Monomax Original to enhance recognition and loyalty; distribute drama content/highlights across TV, online, and social media platforms (Website, Facebook, X, Instagram, TikTok) locally and internationally aligned with market demand and company resources.
• Produce sales tools, promotional materials, and various online media as assigned to support sales.
• Analyze market potential and profitability for drama-related products and develop reports and action plans to acquire new audiences/customers.
• Coordinate with Sales, PR, and Corporate Communications departments to ensure marketing plans and media strategies align with products.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
• 5–10 years of experience in Sales, Marketing, or the Drama/Entertainment industry.
• Strong knowledge of drama trends; ability to identify, track, and stay ahead of market movements.
• Proven skills in strategic planning, analytical thinking, and coordinating with internal teams and partners.
• Excellent understanding and execution of both online and offline media for presentations.
• Ability to work effectively under pressure and meet tight deadlines.

Skills

• Strategic planning and campaign execution across online and offline channels.
• Media partnership development and revenue-driving activities.
• Market analysis, reporting, and audience acquisition planning.
• Cross-functional collaboration with Sales, PR, and Corporate Communications.