Head of Digital Marketing

About the Company

We are seeking a visionary and data-driven Head of Marketing to orchestrate our comprehensive marketing ecosystem within the dynamic investment and brokerage landscape. This executive role requires a unique blend of strategic foresight and deep technical expertise across campaign management, media investment, and omnichannel execution. You will serve as the chief architect of our brand's growth, driving investor acquisition, boosting trading activity, and aligning marketing initiatives with overarching business objectives to expand our market share.

About the Role

This role involves leading the marketing strategy and execution to enhance investor engagement and drive growth in Assets Under Management (AUM) and trading volume.

Responsibilities

• Strategic planning & business alignment: develop and execute marketing strategies to drive investor acquisition, platform engagement, and sustained growth in AUM and trading volume; manage the marketing budget to maximize ROI and optimize Customer Acquisition Cost (CAC); define brand positioning and translate business goals into actionable, data-backed marketing roadmaps.
• End-to-end campaign & product marketing: lead conceptualization, orchestration, and execution of integrated marketing campaigns from inception to post-campaign analysis for new financial product launches, trading promotions, and investor education initiatives; ensure creative messaging aligns with brand equity and financial regulatory/SEC guidelines; collaborate with Product, Investment Strategy, and Tech for flawless Go-To-Market execution.
• Media strategy & investment: design and oversee a PESO media mix to reach HNWI and retail investors; direct media buying and manage agency relationships to optimize Return on Ad Spend (ROAS) and secure premium placements; establish performance tracking frameworks to analyze media metrics and pivot investments using agile methodologies.
• Omnichannel & channel optimization: architect a frictionless customer journey across Trading App, Web, Social Media, CRM, and offline events/seminars; leverage MarTech and Customer Data Platforms (CDP) for personalization at scale; analyze channel-specific algorithms and investor behaviors to maximize engagement, account funding rates, and Customer Lifetime Value (LTV).

Qualifications

• 8–10+ years of progressive marketing experience with a proven track record in senior leadership; experience in Fintech, Financial Services, Banking, or Brokerage is highly advantageous.
• Passion for investment: strong personal interest in investing, capital markets, wealth generation, or digital assets preferred.
• Full-funnel expertise: demonstrated ability to bridge Corporate Brand Building (trust & credibility) and Performance Marketing (account opening & trading conversion).
• Financial acumen: capability to manage complex budgets, analyze P&L structures, and articulate marketing's financial impact to C-level stakeholders.
• Data & tech fluency: high proficiency in utilizing data analytics tools and CRM platforms to derive actionable insights from investor data.
• Leadership: exceptional stakeholder management with a history of building, mentoring, and scaling high-performing, cross-functional teams in a fast-paced environment.