Brand Manager

About the Company

We’re looking for a Brand Manager to join the Thailand Prestige team at Coty. This role is responsible for the commercial success of assigned brands and accelerating Coty’s ambitions within the colour cosmetics space through impactful marketing strategy and execution. The role reports to the Marketing Lead for Thailand.

The team sits within Marketing and works closely with Commercial, Sales, Finance and Supply Chain. Coty values diversity and inclusive workplace culture.

Responsibilities

• Develop short- to long-term brand and launch plans with Key Accounts and Retail Operations to drive sell-out, sales productivity and market share
• Make strategic decisions on priorities to focus on "fewer, but bigger and better" initiatives
• Partner with Media and PR agencies to develop cohesive Media and PR strategy to build brand desirability and support launches
• Track and improve marketing ROI
• Plan and execute BTL promotions across Department Stores, Sephora, Perfumery and eCommerce channels for in-store and omni excellence
• Develop exclusive offerings and promotions tailored to customers/channels and end consumers
• Plan and execute in-store animations and podiums with Key Accounts, Visual Merchandising and Retail Operations; supervise implementation of events and brand-building activities
• Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
• Support month-to-month sales planning activations to stretch results and mitigate risks
• Work with Visual Merchandising and Retail Operation teams on product staging, visuals, POS materials, Beauty Advisor training and customer journey
• Plan, own and manage A&CP budget to ensure C2 profitability and co-own brand P&Ls including sell-out to sell-in and gross-to-net
• Forecast for new marketing initiatives, rephase forecasts as required and track performance of innovations and key franchises/categories
• Manage inventory plans for discontinuations and E&O reduction
• Produce weekly, monthly and quarterly reporting per brand and APAC requirements; perform per-SKU and per-store sales analyses
• Provide insights to local, regional and global teams on brand and competitor performance; perform pricing and promotional analysis

Qualifications

• Minimum degree in Business, Marketing or relevant discipline
• At least 5–7 years of holistic brand management experience in Luxury Beauty, particularly Color Cosmetics, within the Thailand market
• Proven track record in brand-building and expansion, ideally for an international brand or MNC
• Significant recent experience with omni-channel Department Store and strong understanding of the Thailand retail landscape
• Strategic thinker with strong business acumen; proactive, agile and detail-oriented
• Excellent time management, organizational and analytical skills; ability to prioritize and work under pressure
• Team player able to develop effective working relationships internally and externally in a multi-cultural environment
• Excellent verbal and written communication skills in English

Additional Information

Works closely with Marketing, Commercial, Sales, Finance and Supply Chain teams. This is an onsite, full-time role within Coty Thailand.