Brand Manager – Powder / OT Demand

About the Role

Are you passionate about building strong FMCG brands and creating impactful campaigns that connect with consumers across Thailand? We are looking for a Brand Manager – Powder / OT Demand to drive growth for the Ovaltine Powder portfolio, with a strong focus on Open Trade (OT), especially rural and provincial markets. In this role you will lead brand strategy, local activation campaigns, and integrated marketing communications to strengthen brand penetration, consumer engagement, and market share growth, working closely with cross-functional teams to develop localized marketing approaches and deliver business results across MT and GT/OT channels.

Responsibilities

• Develop and execute brand plans, IMC campaigns, and OT-focused activation programs
• Lead roadshows, community engagement, and hyperlocal marketing initiatives
• Drive consumer connection through local insights, influencers, and grassroots campaigns
• Manage end-to-end campaign execution with agencies and partners
• Analyze market trends, shopper behavior, and campaign performance to identify growth opportunities
• Collaborate closely with Sales, Trade Marketing, R&D, Finance, and Supply Chain teams

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related fields
• Minimum 5 years of experience in Brand Management or FMCG Marketing
• Strong experience in OT/GT activation, local market campaigns, or rural marketing
• Solid understanding of traditional trade dynamics and rural consumer behavior
• Strong analytical, communication, and stakeholder management skills

Additional Information

If you are energetic, hands-on, and passionate about creating meaningful consumer connections in local markets, please send your resume highlighting your direct experience and achievements in brand planning, IMC campaigns, and OT-focused activation programs, or reach out for more information.