Director, Marketing(HO, Bangkok)

About the Role

Developing and implementing comprehensive and aligned strategic omni-channel marketing plans. Managing marketing budget for all staffing, resources and capital purchases along with the creation of all marketing collateral and sales support tools. This role is accountable for planning, working across with commercial and other functions and executing marketing strategies to support overall CP Axtra business strategies. Leading the marketing and digital efforts for multiple shopping approaches to achieve the CP Axtra’s goals. Coordinating, overseeing and implementing all aspects of the marketing and communications plan including advertising, public relations and special event planning. Establishing a working relationship with the field teams: Commercial, Customer Development, Sales and Store Operations, and agencies/freelancers, media, community leaders and tenants. Implementing marketing plans and supervising multiple Marketing team. Must have strong digital experience across multiple channels and be proficient in budget creation and management.

Responsibilities

• Develop and implement omni-channel marketing strategies aligned to CP Axtra business goals.
• Plan and manage marketing budgets for staffing, resources and capital purchases.
• Create marketing collateral and sales support tools for online and offline channels.
• Coordinate advertising, public relations and special event planning.
• Collaborate with Commercial, Customer Development, Sales, Store Operations and external agencies/freelancers.
• Lead and supervise multiple marketing and digital teams across channels and shopping approaches.
• Oversee execution of campaigns across email, display advertising, search, webinars and in-store initiatives.

Qualifications

• At least a Bachelor Degree in Marketing or related field.
• 15+ years of retail marketing experience in e-commerce + store.
• Experience in supply chain, retail and the food industry.
• Content creation experience.
• SEO and PPC experience; certifications preferred.
• Experience working within an agency and managing client relationships.
• Good interpersonal, planning, organizing and analytical skills; hands-on approach.
• Strong written and verbal communication, presentation and leadership skills.
• Ability to manage multiple projects and evaluate opportunities with a financial focus.
• In-depth knowledge of market research and up-to-speed with current online marketing techniques and best practices.
• Breadth of experience across online and offline marketing tactics and thorough knowledge of web analytics (e.g. Google Analytics) and Google AdWords.

Skills / Technical Skills

• SEO and PPC (search advertising) and web analytics.
• Content creation and social media channel management.
• Email marketing, display advertising and search campaign execution.
• Budget creation and financial evaluation of marketing opportunities.
• Experience with agencies, CRM tools and cross-functional stakeholder management.

Benefits

• Health Insurance (group insurance covering OPD, IPD, Emergency OPD).
• Provident Fund: 3% contribution.
• Year-end variable and performance bonus.
• Gym facilities at Head Office (fitness center, yoga room, recreational space).
• Attractive annual leave (minimum 18 days).
• No overtime; 5-day work week.
• Company-provided MacBook.
• Free car parking space.

Additional Information

• Best Culture: Clear focus, diverse workplace, non-hierarchical and agile environment.
• Growth opportunity and clear career path.