Associate Manager, Global Consumer Public Relations (Bangkok-based, relocation provided)

About the Company

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

About the Role

We are looking for an Associate Manager, Consumer Public Relations to join our dynamic team within Agoda's Marketing department. In this role, you'll drive Agoda's consumer narrative through proactive storytelling and data-led campaigns, resulting in strong earned media coverage across key APAC markets. Our PR team manages around 10 markets in APAC, working with verticals and retained agencies to bring the Agoda story to life across channels and audiences.

Responsibilities

• Develop compelling and effective press releases for distribution globally, regionally, or in specific markets.
• Identify and act on news hooks and cultural moments to create timely, relevant media opportunities.
• Craft executive briefs for media interviews and speaker engagements.
• Analyze data to surface insights that power newsworthy stories and translate numbers into narratives.
• Manage retained PR agencies across multiple APAC markets, ensuring alignment with Agoda's targets, messaging, and tone of voice.
• Continuously deliver against robust KPIs, with a focus on top-tier media.
• Respond to global media inquiries and maintain the Agoda press office.
• Manage and counsel internal stakeholders who require PR support.

Qualifications

• Minimum 4 years of full-time PR experience; experience in both agency and in-house settings is a strong advantage.
• Strong news sense and consumer storytelling ability, with a track record of driving coverage in lifestyle, travel, or consumer media.
• Comfortable working with data and translating numbers into narratives that journalists want to write about.
• Experience working within a matrix organisation and managing multiple internal and external stakeholders simultaneously.
• Experience managing and optimising budgets.
• Great English writing, editing, and proofreading skills; ability to measure coverage quality and impact and apply learnings.
• Collaborative, proactive, and comfortable presenting to senior leaders — an all-round make-it-happen attitude.
• Solid project management and organisational skills, ability to multi-task and prioritise to deadlines in a fast-paced environment.
• Experience using new technologies to improve communications output, and exposure to data and dashboards.

Benefits

• Relocation provided (Bangkok-based).
• Onsite role in Bangkok.
• Full-time employment.

Additional Information

Agoda is an equal opportunity employer and is committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.