Strategic Account Manager (Oncology)

About the Role

The Oncology Strategic Account Manager (OSAM) plays a critical role in driving business growth, strengthening customer engagement, and optimizing micromarketing strategies within the oncology therapeutic area. This role combines expertise in strategic account management, oncology market dynamics, and data‑driven decision-making to deliver tailored solutions to key accounts. As GSK launches its first oncology brand in Thailand, the OSAM will serve as a pivotal link between the company’s oncology portfolio and key stakeholders, ensuring alignment with strategic goals and customer needs.

Responsibilities

• Develop and maintain long-term relationships with strategic accounts, including oncology treatment centers, hospital networks, integrated delivery networks (IDNs), and key opinion leaders (KOLs).
• Develop an in-depth understanding of the patient journey to facilitate timely patient access to innovations through integrated multidisciplinary teams (MDTs).
• Serve as the primary point of contact for assigned accounts, ensuring effective communication and collaboration.
• Conduct regular business reviews to assess account needs, address challenges, and identify opportunities for growth.
• Negotiate contracts, access agreements, and strategic partnerships to maximize mutual value for GSK and its accounts.
• Utilize data analytics, local market insights, and segmentation to design and execute micromarketing strategies tailored to specific accounts.
• Collaborate closely with cross-functional teams—including marketing, medical affairs, market access, and CGA—to ensure alignment between national strategies and local execution.
• Achieve or exceed sales targets for assigned oncology and hematology products within strategic accounts.
• Identify, develop, and leverage growth opportunities through innovative, customer-centric solutions.
• Monitor account performance metrics, analyze trends, and proactively adjust strategies to meet business objectives.
• Provide accurate and timely sales forecasts, account plans, and pipeline updates to the Business Unit Manager.
• Build and maintain strong relationships with oncologists, hematologists, pharmacy directors, payers, and other healthcare professionals within key accounts.
• Serve as a trusted advisor by providing relevant clinical, scientific, and product insights that support decision-making.
• Represent GSK at oncology and hematology conferences, seminars, and industry events to enhance the company’s visibility and reputation.
• Ensure all activities comply with GSK policies, industry regulations, and applicable legal requirements.
• Promote ethical behavior and embody GSK’s values of integrity, transparency, and patient focus in all engagements.

Qualifications/Skills

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is preferred.
• Minimum of 5-7 years of experience and doing current role as manager level, Significant commercial experience (typically 5+ years), with proven experience managing large or strategic accounts in pharmaceuticals, medical devices, healthcare distribution or related industries.
• Strong track record of achieving sales targets, negotiating complex contracts and growing business within key accounts.
• Direct experience in managing therapeutic areas relevant to the role, or in key accounts/SAM roles, is preferred.
• Deep understanding of healthcare customer types (hospitals, chains, distributors, payers), procurement processes, tendering and reimbursement environments.
• Excellent communication, presentation and influencing skills; comfortable engaging with senior executives and multi-disciplinary stakeholders.
• Strong commercial acumen, analytical skills and experience with account P&L, pricing strategies and forecasting.
• Proficiency with CRM systems (e.g., Salesforce, Veeva) and MS Office tools; experience with contract management and analytics platforms is beneficial.
• High level of integrity, commercial judgement and commitment to compliance.

Work Location

This role is based in Thailand and requires on-site presence with regular travel to meet key accounts. Hybrid working options may be available depending on business needs.