Senior Manager, Category Development

About the Role

Lead and own 360 brand activation strategy across categories, driving category leadership and sustainable growth. Accountable for setting strategic direction, leading cross-functional alignment, and delivering category vision across all key channels and segments for carbonated soft drinks portfolios.

Responsibilities

• Lead the multi-functional commercial process in development of category strategy to achieve defined business objectives across all brand categories by increasing the demand at retailer and distributor level.
• Focus on commercial fundamentals; New Product Development (Launch & Relaunch), Pack Price, Go-to-Market Plan with channel strategy and KPIs.
• Be partner with marketing to jointly agree on the marketing plan; initiate pack price solution to drive business performance, align on assumption and execution plan with cross function: supply chain, trade marketing and sales to ensure perfect launch.
• Work with Revenue Management on Pack Price Architecture by channel to drive incremental NRR by leverage category insight.
• Closely work with Trade Marketing and Sales team to develop strategy for execution and lead the implementation of strategy for category sustainable growth.
• Ensure successful execution and implementation of GTM, integrated programs (existing & new products), in alignment with sales & marketing functions.
• Understand and analyze market situation to identify business opportunity in terms of channel and portfolio mix; closely work with Insights team as strategic thought partner for driving insights to action through deep analytics of the category, macro-trends, competitive landscape, 5Ps, and shopper trends.

Qualifications

• Degree in related field.
• Must have at least 6 years’ experience in Category Development, Customer (Trade Marketing)/Consumer Marketing and Insight Analytic.
• Leadership skills and strong project management skills; able to lead and drive actions.
• Strong analytical skills, turning insight into actions.
• Innovative thinking: able to lead team in new ways of thinking and execution.
• Good relationship building and teamwork.
• Good planning and managing performance of self.

Additional Information

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.