Marketing Manager

About the Role

We are looking for a strategic marketing leader to drive the marketing strategy for the Food & Beverage Business Unit. Promotes Orise’s complex range of products and services, through product management, and supporting sales to generate demand and growth. All with a view on market trends and competition.

Responsibilities

• Develop and execute marketing strategy and product positioning aligned with key business objectives.
• Support innovation planning, revenue growth and margin improvement across the Food & Beverage Business Unit portfolio.
• Increase the Business Unit’s presence to generate revenue (SEO, PPC, Social Media etc.) and track Marketing KPIs.
• Support and drive GTM activities and cross-selling in core industries through promotions and collaboration with other Business Unit marketing managers.
• Develop key personas and benefit messaging to be leveraged throughout the organization.
• Market and promote Orise’s products and services through direct channels.
• Act as main point of contact for sales support to ensure sales effectiveness.
• Develop and control Business Unit-specific marketing campaigns/activities in line with the organization’s marketing strategy.
• Collaborate with global, regional and product teams and agencies for content creation.
• Conduct market research and understand the voice of the customer and competition dynamics for the Business Unit.

Qualifications

• 7-10 years experience in marketing, with a focus on B2B.
• Background in the Food & Beverage industry.
• Strong communication skills and ability to work in a global team.
• Reliable, independent, structured and quality-oriented work style.
• Very good English and Chinese skills.
• Analytical thinking with strong product marketing and development experience.
• Deep understanding of market trends.
• Willing to travel 25%+ internationally.

Additional Information

• Work arrangement: Onsite.
• Employment type: Full-time.