Senior Marketing Specialist (HR Solutions)

About the Role

Senior Marketing Specialist (HR Solutions)

Division: Marketing
Working Location: Mercury Tower (BTS Chidlom)
Salary: 45,000 ~ 60,000 THB
Work arrangement: hybrid

Responsibilities

• Growth & Lead Generation: Support growth initiatives across Reeracoen’s recruitment ecosystem including Recruitment Services, SourceOut (SO), Profi, Profinder, and EZHire; execute lead generation campaigns for employers, HR teams, companies, candidates, and job seekers; optimize marketing funnels from awareness to conversion; explore acquisition opportunities through organic channels, paid ads, partnerships, communities, and short-form content.
• Campaign & Content Execution: Support marketing campaigns across multiple products and audiences; co-create content strategies with internal teams; create marketing content for Facebook, LinkedIn, websites, landing pages, EDM, and CRM campaigns; translate user insights into campaign and content ideas that improve engagement and conversion.
• Digital Marketing & Funnel Optimization: Manage campaigns across Meta Ads, Google Ads, and LinkedIn Ads (optional); monitor and improve CTR, Conversion Rate, CPL, and Activation Rate; conduct A/B testing on messaging, creatives, hooks, and CTAs; use tools such as Meta Pixel, GA4, and Tag Manager for tracking and optimization.
• CRM & Retention Marketing: Support CRM and EDM activities for different audience segments; assist in communication strategies for clients, candidates, and freelance recruiters; improve activation and retention through email flows, LINE OA, and retargeting campaigns.
• Collaboration & Experimentation: Work closely with Marketing Lead, Product Owners, Creative Team, and Sales/Recruitment Teams; contribute new ideas and support cross-functional marketing initiatives.

Qualifications

• 3–5 years of experience in Growth Marketing, Digital Marketing, Performance Marketing or Content-driven Marketing.
• Strong understanding of Marketing Funnels, Lead Generation and Digital Campaign Execution.
• Ability to write clear and engaging marketing content; hands-on mindset with strong execution ability; comfortable working in a fast-moving environment.
• Basic understanding of performance metrics and analytics; ability to communicate in English (English Level: Business).
• Nice-to-Haves: Experience in Recruitment, HR Tech, SaaS, Startup or Marketplace platforms; understanding of employer hiring behavior and candidate/job seeker behavior; experience with short-form video content, CRM / EDM tools and marketing automation; familiarity with Meta Ads, Google Ads or SendGrid CRM tools.

Benefits

• Hybrid Work and Flexible Working Hours; Work From Anywhere (Twice a year); Bonus (Twice a year, based on performance); Salary Adjustment (Twice a year, based on performance); Group Insurance (After Probation); Annual Health Check-Up; Provident Fund (After Probation).

Additional Information

• Working hour: 08:30 ~ 17:30
• Holiday: Sat, Sun, National Holidays
• Employment type: Full-time