Ecommerce Marketing Strategy & Planning Senior Associate

About the Company

ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.

About the Role

As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA, you will be in charge of planning, executing, monitoring, and optimizing performance for e-commerce marketing activities, including paid ads, display ads, and affiliate marketing. Oversee campaign strategy, implementation, trafficking, and analysis across marketplace platforms (Lazada, Shopee, Tiki, TikTok).

Responsibilities

• Work closely with Commercial Manager/Commercial Associate on assigned accounts to deliver high-performance e-commerce marketing activities across marketplace platforms.
• Manage client campaigns including strategy development and planning, campaign execution and analysis, and provide regular insights and recommendations.
• Lead the full campaign cycle: planning → proposal → execution → evaluation → optimization.
• Participate in relevant internal and external training programs for personal and professional development.
• Collaborate with regional and local ADA teams and use ADA's systems and tools to support daily work.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 2–3 years' experience in e-commerce marketing / digital performance marketing on marketplace platforms, e-commerce enablement agency, or online business team.
• Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop.
• Strong understanding of marketplace mechanics, including traffic acquisition, conversion, and media buying.
• Skilled in campaign analysis and reporting, able to draw insights and recommend optimizations using tools like Excel and Power BI.
• Experience collaborating with Commercial, Creative, and Operations teams and with external platform representatives.
• Proficient in budget management and performance tracking; highly accountable with a proactive mindset to manage campaigns end-to-end.
• Fluent in written and spoken English.

Skills

• Familiarity with e-commerce platforms such as Lazada, Shopee, and other local marketplaces.

Additional Information

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