Head of Marketing

About the Role

Provide Sales, Marketing and Ethical teams with leadership and direction to achieve the overall sales, profit and market share position of the nutrition business.

Responsibilities

• Design and develop marketing objectives, strategies, annual brand/trade marketing, ethical and sales plans in coordination with local brand/trade/ethical managers to ensure timely execution.
• Provide product training and updated competitor information intelligence to local teams on an on-going basis.
• Closely monitor budgets and expenditures to ensure that resources are spent in line with the business plan commitment.
• Engage and maintain rapport with key opinion leaders in the assigned markets to strengthen brand awareness and endorsement in the ethical channel.
• Monitor competitive market situation and take actions to grow the market share.
• Identify new product and channel development opportunities in assigned markets.
• Manage the full process of label creation of assigned markets.
• Ensure all company activities are conducted within the framework of the Abbott Code of business conduct and applicable local regulations in assigned markets.

Qualifications

• Degree in Marketing, Business or Science Discipline or equivalent.
• Strong marketing and sales track record of 5 - 8 years in fast moving consumer goods industry; experience in nutrition industry is an added advantage.
• Good understanding of marketing related principles and comprehensive industry knowledge.
• Willing and able to travel to assigned markets on a regular basis.