Director of Marketing Communications

About the Role

Renaissance Bangkok Ratchaprasong Hotel — Onsite. Full Time. Position Type: Management.

Responsible for completing the property's marketing plan, managing all e-commerce opportunities, developing relationships with tourism bureaus and community leaders, and ensuring consistent marketing message and brand standards across guest touchpoints.

Responsibilities

• Assist in region-wide coordination of rooms, food & beverage, spa, and golf promotions.
• Develop leisure marketing plans addressing distribution of rate offers, packages and programs to build occupancy.
• Maintain, update and manage all websites; review and provide analysis on website and email campaign tracking for individual property sites and corporate campaigns.
• Coordinate offers and information for publications and brand loyalty mailings; develop brochure and property collateral materials; participate in property imaging and signage.
• Manage marketing budget throughout the year; track actual versus planned budgets and provide input/recommendations for reallocation.
• Provide regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation.
• Evaluate new marketing opportunities; ensure property representation on quality internet sites; work closely with Convention Bureaus and Chambers of Tourism.
• Plan and supervise photo shoots; act as liaison between corporate and property for program rollouts; work with media buyer to plan and execute advertising.
• Manage vendor relationships, approve materials and invoicing through MarrCom office, and keep detailed files on marketing materials (photo usage rights, vendor contracts).

Qualifications

• High school diploma or GED plus 2 years' experience in sales and marketing or related professional area; OR a 2-year degree in Marketing, Business Administration, Hotel & Restaurant Management, or related major with no work experience required.
• Experience in managing marketing budgets, website/email campaign tracking and ROI analysis is expected.

Skills

• Ensure consistent marketing messaging across advertising and collateral and collaborate with sales channels and vendors to generate marketing opportunities.