Trade Marketing Manager

About the Company

We’re hiring: Trade Marketing Manager
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand’s Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. Full-time role.

Responsibilities

• Lead trade marketing planning and execution for the Baby category across Modern Trade, Traditional Trade, and E-commerce to ensure sales performance and brand visibility.
• Develop annual trade marketing strategy and promotion calendar by account, aligning campaigns, trade programs, and customer plans with business targets and brand direction.
• Manage Trade Term Agreement (TTA) and trade spending budget, ensuring efficient allocation, cost control, and compliance with P&L and profitability objectives.
• Collaborate with Sales and Key Account teams to prepare account plans, promotion proposals, and customer activities to drive revenue and channel performance.
• Coordinate with Brand team to execute marketing campaigns in trade channels, ensuring consistent communication and strong in-store visibility.
• Plan and execute product launches, seasonal campaigns, and customer promotions across channels to maximize commercial results.
• Monitor sales performance, promotion effectiveness, and trade spending; provide analysis and recommendations to improve ROI and margin.
• Strengthen relationships with Modern Trade partners, distributors, and key customers to support negotiation, listing, promotion planning, and business development.
• Ensure accurate demand planning and coordination with Supply Chain to support promotions, stock availability, and execution.
• Track market trends, competitor activities, and shopper behavior to identify opportunities and adjust trade strategies.
• Work cross-functionally with Brand, Sales, Finance, Supply Chain, and Merchandising to align planning, budgeting, and execution.
• Support the Brand Director / Commercial Head in business planning, performance tracking, and growth strategy development for the Baby category.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3–8 years experience in Trade Marketing / Sales / Key Account in FMCG.
• Experience in Toiletries / Personal Care / Household / Baby products preferred.
• Strong experience with Modern Trade channels.
• Experience managing TTA / trade budget / promotion cost and annual promotion planning by account.
• Understanding of P&L and commercial margin.
• Strong coordination and negotiation skills; self-driven, proactive, energetic personality.
• Age range preferred: 25–40 years.

Benefits

• Be part of an established organization with long-standing and trusted brand heritage.
• Work alongside passionate teams in a dynamic, fast-paced industry.
• Strong career development opportunities and a competitive compensation package.

Additional Information

• Only shortlisted candidates will be contacted by our HR team.