Assistant Brand Manager

About the Role

Reporting to the Brand Manager, as an Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life.

Responsibilities

• Own end-to-end process of new product launches and campaign management within A&CP budget
• Partner with Media and PR Agencies to develop cohesive media and PR strategy to build brand desirability and support launches and brand development
• Track and improve marketing ROI
• Plan and execute BTL promotions across department stores, Sephora, perfumery and e-commerce channels for in-store and omni excellence
• Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
• Plan and execute animations and podiums with Key Accounts, Visual Merchandising and Retail Operations; conceptualize and supervise brand-building and sales-generating events
• Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
• Support Key Accounts and Retail Operations with month-to-month sales planning activations to stretch results and/or mitigate risks
• Work with Visual Merchandising and Retail Operation on product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey
• Forecast for new marketing initiatives; rephase forecasts as required and track performance of innovations and key franchises/categories
• Manage inventory and plan for discontinuations and E&O reduction
• Prepare weekly, monthly and quarterly reporting per brand and APAC requirements and manage ad hoc reporting requests
• Analyse sales on a per-SKU and per-store basis to ensure tactics support total brand targets

Qualifications

• 3–5 years of marketing experience within the cosmetics industry, including trade marketing experience in the Thailand market
• Significant recent experience with Thailand omni-channel and a strong understanding of the Thailand retail landscape
• Excellent time management skills and ability to prioritize effectively and work under pressure
• Highly detailed with strong organizational and analytical skills
• Team player with ability to develop effective working relationships internally and externally and excel in a multi-cultural environment
• Proactive, agile, with strong business acumen
• CRM and multi-brand management experience is preferred

Benefits

• Hybrid flexible working model (Omni-Working)
• Product allowance and occasional free goods
• Gender-neutral paid parental leave

About the Company

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. Coty celebrates diversity and is an equal opportunities employer.

The team consists of Marketing and Visual Merchandising, and you will work closely with Retail Operations, Commercial and Sales, Finance and Supply Chain teams.