Marketing Executive (Cosmetics)

About the Company

At I.C.C. International PCL., we are a leading force in Thailand’s Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers.

Location: Bangkok (Rama 3), Thailand (on-site)

Responsibilities

• Support execution of integrated marketing campaigns for BSC Cosmetics across online and offline channels, ensuring brand consistency and commercial impact.
• Coordinate with appointed marketing agencies (creative, media, digital, PR, influencer) to brief, develop, and execute campaign materials aligned with brand strategy.
• Assist in developing campaign concepts, content direction, and key communication messages in collaboration with Brand Manager.
• Manage campaign calendar including product launches, promotional campaigns, seasonal activations, and retail events.
• Coordinate production of marketing assets including KV, POSM, social media content, video materials, in-store displays, and promotional visuals.
• Work closely with Sales and Trade Marketing teams to ensure timely rollout of marketing campaigns across retail and distribution channels.
• Monitor digital performance metrics including engagement, reach, conversion, and campaign effectiveness; prepare performance reports and improvement recommendations.
• Support influencer collaborations and KOL partnerships including briefing, content alignment, and performance tracking.
• Ensure all marketing materials comply with cosmetic product claims, regulatory requirements, and brand guidelines.
• Conduct competitor monitoring on campaigns, pricing communication, and social media trends to identify new opportunities.
• Track marketing budget utilization, PR management, and campaign cost control in coordination with Finance.
• Assist in preparing campaign recap presentations, management reports, and brand review materials.

Qualifications

• Bachelor’s degree in Marketing, Communication Arts, Business Administration, or related field.
• 2–4 years of experience in marketing, brand communication, or campaign coordination within cosmetics, beauty, FMCG, or lifestyle industries.
• Experience working with marketing agencies and managing campaign execution timelines.
• Strong understanding of social media platforms, digital marketing trends, and beauty consumer behavior.
• Good organizational and project coordination skills.
• Analytical mindset with ability to interpret marketing performance metrics.
• Strong communication and presentation skills.
• Proficient in Microsoft Office (Excel, PowerPoint).
• Fluent in Thai; English proficiency is an advantage.
• Passionate about cosmetics, beauty trends, and consumer engagement.

Benefits

• Be part of an established organization with a long-standing and trusted brand heritage.
• Work alongside passionate teams in a dynamic, fast-paced industry.
• Enjoy strong career development opportunities and a competitive compensation package.

Additional Information

• Employment type: Full-time. Only shortlisted candidates will be contacted by our HR team.