Planner, Integrated Marketing Solutions (GrabAds)

About the Company

Grab is Southeast Asia's leading superapp offering delivery, financial services, transport and more. The company harnesses Technology and AI to drive Southeast Asia forward by economically empowering everyone.

Get to Know the Team

At GrabAds, we enable advertisers, agencies, and merchants to connect with the Grab community through online and offline ad experiences, leveraging Grab's ecosystem and engaged user base to reach target audiences at scale.

About the Role

As a GrabAds Planner, you will develop integrated marketing campaigns that drive client and partner success. The role requires understanding market dynamics and consumer behavior, translating insights into creative campaign strategies, and working closely with GrabAds client partners, marketing solutions, account management, Grab Marketing, and operations to deliver impactful solutions.

Responsibilities

• Lead the creation and execution of comprehensive marketing campaigns for a diverse range of clients.
• Develop strategic campaigns that align with clients' business and marketing goals and brand positioning.
• Work with GrabAds client partners and be supervised by a senior planner to develop insightful campaign strategies.
• Collaborate with cross-functional teams including marketing, internal creative, social media, and operations to ensure execution of integrated marketing campaigns.
• Translate data and consumer insights into actionable recommendations for campaign optimizations.

Qualifications

• At least 2 years of experience in marketing and strategic planning within a marketing, creative, or advertising agency; strategic planner from a creative agency preferred.
• Experience working with major brands including FMCG, platform applications, and retail, and ability to manage multiple client accounts.
• Business and marketing acumen with ability to develop strategy based on understanding of key business and consumer needs.
• Solid understanding of digital marketing, social media, and emerging trends in the marketing industry.
• Strong analytical and problem-solving skills and ability to translate data into actionable insights.
• Exceptional communication and presentation skills; creative thinking with strong understanding of branding and consumer psychology.
• Ability to manage multiple projects and meet deadlines, with leadership and team collaboration skills.
• Fluency in Thai & English (both written and spoken) is required.

Benefits

• Term Life Insurance and comprehensive Medical Insurance.
• GrabFlex benefits package to choose options that suit your needs.
• Parental and Birthday leave, volunteering leave (Love-all-Serve-all), and other leave benefits.
• Confidential Grabber Assistance Programme for personal support.
• FlexWork arrangements such as differentiated hours to help balance personal commitments.

Additional Information

Grab is committed to building an inclusive and equitable workplace and is an equal opportunity employer that considers all candidates fairly regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, disabilities, or other attributes.