SBM Magnum Professionals Marketing

About the Role

Be one of the founding marketers of Magnum Professional—our newly created, fast‑paced business focused on unlocking incremental ice‑cream growth through specific professional channels and customers (e.g., HoReCa, QSR, workplaces, institutions). You’ll shape the brand ambition, define the channel‑right proposition, and drive end‑to‑end go‑to‑market—from insight to launch to in‑market acceleration—partnering tightly with CSP, CD, Supply Chain, R&D/RA, Finance and external partners. This role suits a builder: someone who thrives in ambiguity, ships fast, and turns fresh ideas into commercial impact.

What you'll be responsible for:

• Strategy & Brand Building: Define the Magnum Professional brand strategy for priority channels/customers; translate consumer & operator insights into a distinctive, channel‑fit proposition and portfolio. Own the brand architecture, reasons‑to‑believe and claims playbook for professional contexts (B2B2C), ensuring superiority and consistency across touchpoints.
• Portfolio, Innovation & Gatekeeping: Build and manage the professional pipeline (innovation/renovation, format & pack strategy, OOH‑specific propositions) and progress projects through Innovation WOW and decision points with crisp business cases, risk/assumption tracking, and OTIF delivery. Lead internal cross-functional team in the operations supporting the launches of projects and activations.
• Channel & Customer Marketing: Co‑create joint business plans with CD/CSP for priority customers and operators; develop customer‑sell stories, channel toolkits, and activation calendars that drive trial, menu/listing and repeat. Partner with Supply Chain and R&D/RA to land professional‑grade specs, quality, and compliance while ensuring speed‑to‑market (startup tempo).
• Go‑to‑Market & Launch Excellence: Work with CSP/CD to create pre‑launch readiness (pricing, trade terms inputs, demand build, training, sampling, visibility), then orchestrate “big‑bang” channel launches and subsequent waves; run post‑launch performance huddles and iterate rapidly.
• Performance Management & P&L: Track P&L drivers (GSV, TO, GM, Cash), pricing pack architecture, and mix; run weekly dashboards with Finance and course‑correct using test‑and‑learn experiments (promo, assortment, assets).
• Partnerships & Ways of Working: Brief and manage creative, design, research, and growth partners (e.g., Design and Consulting agencies) to deliver cutting‑edge, channel‑first assets; set clear SOWs, KPIs, and learning agendas. Model startup culture: bias for action, transparent prioritization, light rituals, and crisp decision‑making to keep velocity high.

We're looking for someone who

• Builder’s mindset: thrives in ambiguity, ships MVPs, iterates from data and customer feedback.
• End‑to‑end marketer: brand strategy, proposition design, claims/RTBs, comms toolkits, with strong channel/customer marketing chops.
• Commercial acumen: clear command of P&L levers (pricing, mix, promo) and sizing; can write and defend a business case through Innovation WoW using our templates and KPIs.
• Cross‑functional leadership: proven ability to mobilize CSP, CD, Supply Chain, R&D/RA, and Finance; manages agencies and external partners with tight briefs and measurable outcomes.
• Operator & customer empathy: understands pain points of operators and buyers in professional channels; designs propositions and toolkits that remove friction and drive adoption.

Mindsets & behaviours

• Speed + rigor: balances fast execution with evidence‑based decisions; comfortable with A/B tests and “learn‑fast” loops.
• Ownership: acts like a founder—sets priorities, says no when needed, and delivers outcomes.
• Collaboration: low‑ego, high‑trust partner who communicates crisply and brings others along.

Nice‑to‑have

• Experience launching into HoReCa/QSR/workplace or B2B2C environments.
• Exposure to pack/format innovation for cold chain or impulse categories, or menu/listing selling.

Relevant Experience

• 5–8 years in marketing, brand building, portfolio management, trade/channel, or customer marketing—ideally within FMCG food/ice‑cream or foodservice/OOH.
• Track record of zero‑to‑one or one‑to‑ten launches (new brands, new channels, or new categories).
• Demonstrated partnership with CSP/CD, R&D/RA, Supply Chain, and Finance to land innovations OTIF via a robust WOW processes.
• Managing agencies and external growth partners (e.g., strategic design, research, venture partners) with measurable commercial results.

What you'll get

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities