Senior Marketing Associate -Fleet Automotive Business

About the Company

RMA Group, headquartered in Bangkok, Thailand, is a multi-sector group operating in 16 countries with over 9,000 employees. For 40 years the group has supported automotive, equipment, engineering services and food brands across Southeast Asia through businesses including RMA Automotive, Global Fleet Sales, Comin Asia and Express Food Group (EFG).

About the Role

Senior Marketing Associate (Automotive Business) joining the Global Product Marketing team to support the global launch of a new flagship truck platform and ongoing marketing for the Ford Global Fleet Sales (FGFS) vehicle portfolio. The role focuses on executing go-to-market strategies and ensuring consistent delivery of product value propositions (durability, power, specialized utility) across international markets. Onsite role with coordination across time zones and occasional travel.

Responsibilities

• Provide tactical support for end-to-end planning and execution of the global launch of a flagship truck platform
• Coordinate marketing activities across the FGFS vehicle portfolio, ensuring alignment with brand standards and up-to-date messaging
• Collaborate with regional teams to adapt global marketing assets for local market requirements
• Support execution of digital campaigns, including social media content and performance marketing initiatives
• Monitor online communities and assist with influencer partnerships to enhance brand visibility
• Manage and update web content and microsites to ensure accurate product representation
• Support optimization of the digital customer journey from engagement through to lead generation
• Coordinate with agencies and internal teams to develop marketing collateral such as brochures, sales sheets, and video content
• Translate complex technical specifications into clear, customer-focused messaging
• Assist in planning and executing global events, including press launches, demonstrations, and public showcases
• Support delivery of immersive, hands-on brand experiences to effectively highlight product capabilities

Qualifications

• At least 8 years of experience in Marketing or Product Marketing, preferably within automotive, industrial, or fleet sectors
• Demonstrated experience supporting large-scale marketing campaigns or product launches
• Strong ability to collaborate across global teams and manage coordination across multiple time zones
• Proficiency in CMS platforms, social media tools, and marketing performance tracking systems
• Excellent written and verbal communication skills in English, with the ability to simplify technical concepts for diverse audiences

Additional Information

• Role may require occasional travel and participation in hands-on demonstrations or field activations
• RMA Group is an equal opportunity employer