Marketing Executive

About the Company

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet and are now the #1 multi-currency digital wallet trusted by millions, processing over US$15 billion in total payment value annually. Our consumer and business propositions — YouTrip and YouBiz — provide inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including a Series B round led by Lightspeed Venture Partners. Recognised as a World Economic Forum Global Innovator 2025 and featured on CNBC's World's Top Fintech Companies (2025, 2024) and LinkedIn's Top Startup (2024, 2023), we are building the next generation of digital finance services across the region.

Responsibilities

• Build and manage YouTrip Thailand's social presence, community engagement, and user engagement activities while supporting broader marketing execution.
• Manage social media operations across key platforms (content coordination, posting schedules, social monitoring, and reactive user interactions).
• Collaborate with content, design, and marketing teams to develop social content, engagement ideas, and campaign materials that strengthen YouTrip's voice and cultural relevance in Thailand.
• Support campaign and marketing execution across online and offline touchpoints; coordinate with internal teams, creators, partners, and vendors to ensure smooth rollouts.
• Create and execute community engagement initiatives and online/offline activities, including roadshows and partner events, to drive participation and increase brand visibility.
• Engage directly with users via comments, messages, community activities, and engagement initiatives to cultivate an authentic community, manage audience sentiment, gather user feedback, and identify emerging social trends.
• Communicate with empathy and professionalism in fast-moving or sensitive situations, including handling user concerns, complaints, and social escalations appropriately.
• Monitor social conversations, community sentiment, and brand performance, and prepare recaps/reporting with actionable insights and user feedback for internal teams.

Qualifications

• 2–3+ years of experience in social media, community management, digital marketing, or event execution.
• Social-first and culture-driven with a strong understanding of internet culture, social trends, audience behavior, and platform dynamics across TikTok, Instagram, Facebook, and emerging platforms.
• Enjoy engaging with people and able to think creatively to build excitement, participation, and meaningful community relationships both online and offline.
• Proactive, resourceful, and execution-focused with the ability to manage multiple projects, timelines, stakeholders, events, and moving parts simultaneously.