Creative Lead

Responsibilities

• Develop and execute creative concepts and campaigns that strengthen the brand’s position in the fashion retail market.
• Ensure all creative solutions are original, visually compelling, and relevant to the target audience while maintaining strong brand consistency across digital, social media, video, print, and in-store visuals.
• Provide strategic creative direction to align outputs with marketing goals and overall business objectives.
• Lead, mentor, and manage the graphic design team and oversee motion graphics, video, retouching, and content direction when needed.
• Foster a collaborative and innovative team culture that encourages strong ideas and high creative standards.
• Coordinate closely with cross-functional teams to ensure campaigns are delivered smoothly, efficiently, and on schedule.
• Oversee the creative process from concept to final execution, ensuring high-quality and timely delivery across all projects.
• Guide the team in producing a wide range of creative assets, including campaign visuals, motion graphics, video content, product photography, retouching, and artwork.
• Support development of creative content for social media, advertising, in-store displays, digital platforms, and print materials.
• Review, proofread, and approve final creative deliverables to ensure accuracy, brand consistency, and overall creative excellence before release.
• Delegate tasks effectively, manage workflows, and align briefs, timelines, and deliverables to keep projects moving toward deadlines.
• Stay up to date with fashion, design, and digital content trends and benchmark against competitors and global fashion brands to elevate brand storytelling.

Qualifications

• Bachelor’s degree in Fine Arts, Graphic Design, or a related field.
• At least 5 years of experience in design, fashion, retail, or a related creative field.
• Strong creative eye and solid understanding of brand storytelling, visual communication, and campaign development.
• Proven leadership and people management skills with the ability to guide and develop a multidisciplinary creative team.
• Strong organizational and project management skills, able to manage multiple priorities in a fast-paced environment.
• Experience working across various media formats, including digital, video, print, and in-store materials.
• Strong written and verbal communication skills in both English and Thai.
• Excellent attention to detail, including proofreading and quality control of final artwork.
• Strong collaboration skills and the ability to delegate clearly, prioritize effectively, and keep projects on schedule.