Marketing Manager – Asia Pacific

About the Role

Drive the growth of TecAlliance across Asia Pacific (APAC) automotive aftermarket. You will lead regional marketing strategies, manage our brand identity, and support the sales teams in hitting their targets through creative online and offline campaigns.

Responsibilities

• Lead APAC marketing plans and manage annual/quarterly budgets and action items.
• Drive local rebranding and strengthen market presence via high-impact channels.
• Create social/newsletter content and optimize web/SEO/AI to grow engagement and rankings.
• Execute campaigns and events to directly drive regional sales targets and product growth.
• Act as the primary APAC contact for German HQ, adapting global materials for local markets.
• Oversee end-to-end execution of trade shows, conferences, and branded merchandise.
• Track regional trends and competitor activity to provide feedback to European product teams.
• Partner with agencies for promotions and deliver regular performance reports to global stakeholders.

Qualifications

• 5+ years in end-to-end marketing (Automotive or B2B tech preferred).
• Skilled in both digital/online and traditional/offline marketing.
• Fluent in English. Professional Chinese skills are a big plus.
• Action-oriented and able to work independently with minimal supervision.
• Ability to explain complex solutions in a simple, engaging way.

Benefits

• Physical Exam once a year.
• Health Insurance: Group coverage provided.
• Tax and Social Security: Fully compliant with government regulations.
• Mobile Phone Allowance: 350 THB/month.
• Annual Leave: 9 days in the first year, increasing annually to a maximum of 15 days.
• Flexible hybrid work policy.
• Bonuses: 1-month fixed bonus + up to 2-month performance bonus (discretionary).
• Laptop provided for work purposes.