Trade Marketing Specialist

About the Role

Position: Trade Marketing Specialist
Company business: Business Consulting, Business Operation
Location: MRT Rama 9
Salary: 80,000 - 120,000 THB

Responsibilities

• Team Training & BA Management — manage and train offline promoters (BAs) to ensure understanding of product selling points, brand stories, and persuasive demonstration techniques; conduct regular training to improve BA confidence, engagement, and in-store conversion rates.
• Offline Booth & Campaign Planning — plan and execute in-store booth setups, pop-up events, and experiential campaigns for channels such as 7-Eleven and Lotus; design attractive displays and interactive activities aligned with brand identity and seasonal trends.
• Sales Promotion & Performance Review — develop promotion plans for individual SKUs, analyze store-level sales data, identify bottlenecks (e.g., communication with store managers, product placement issues), and lead post-campaign reviews to summarize results and optimize methodologies.
• Distributor Management & Channel Relationship — identify, evaluate, and manage distributors; assess distributor commitment and investment willingness; understand internal relationship networks within 7-Eleven and Lotus stores and design differentiated incentive and management strategies.
• Integrated Capabilities — collaborate cross-functionally with offline, live streaming, business development, and KOL teams to drive omnichannel growth.

Qualifications

• 5+ years of offline channel management experience in FMCG or retail.
• Deep knowledge of at least one CP Group channel: 7-Eleven or Lotus.
• Proven track record in BA training and sales promotion; ability to provide training materials or campaign review reports is preferred.