Area Sales Manager

About the Role

The Area Sales Manager (ASM) is responsible for leading, coaching, and developing a team of Field based Sales Representatives who acquire and retain new regular customers. The ASM ensures that the team delivers sustainable sales growth, by building a pipeline in the appropriate segments and consistently executing the Lyreco sales process which delivers winning results and an excellent new customer experience.

Responsibilities

• Lead, coach, and motivate a team of Field Sales Reps to achieve monthly and annual sales targets.
• Conduct regular field accompaniments to observe performance and provide ongoing coaching.
• Review team performance through daily/weekly routines, sales activity, pipeline management, pricing, and product mix using CRM tools and Power BI dashboards.
• Manage the acquisition and retention of new customers.
• Work with Merchandising, Marketing, Supply Chain, Customer Service, and Finance to identify opportunities, solve issues and drive growth.
• Ensure the team follows Lyreco’s sales process, pricing guidelines, and compliance standards.
• Conduct regular team meetings, performance reviews, and skills training.
• Prepare regular updates for the SMB Sales Director on team performance, wins, risks, and required support.

Qualifications

• Bachelor’s degree in business or related field.
• 5+ years’ experience in B2B sales leadership or team management.
• Proven experience in leading, coaching and developing a team.
• Good analytical ability with experience using CRM, Salesforce or digital reporting tools.
• Excellent communication and negotiation skills in Thai & business English.
• Service-minded, self-motivated, and able to work collaboratively.
• Possession of a valid driver’s license and willingness to travel within assigned area.