Social Media Content Executive

About the Company

Minor Hotels is at the heart of the world’s most exciting cities, nestled on the world’s most beautiful beaches, and hidden within the most remote jungle retreats. Let us show you the world, from seamless city stays to exclusive safari lodges and luxury resorts on private islands. Savour world-class dining at our collection of Wolseley restaurants, or sip cocktails with trendy socialites at SEEN. Embrace holistic wellness through revitalising therapies, or embark on the journey of a lifetime by train, luxury cruise or private jet. Wherever your adventure takes you, we’re there. Discover the world with Minor Hotels.

About the Role

As a Social Media Content Executive, you will support the management of Minor Hotels, Anantara Hotels & Resorts, and Avani Hotels & Resorts social media presence. In collaboration with internal teams and external agencies, you will ensure content is planned, executed, and optimised in line with brand and campaign objectives. You will contribute to content creation, support performance tracking, community management, and campaign execution to enhance engagement and strengthen overall brand presence.

Responsibilities

• Develop all-encompassing multi-brand digital marketing strategies.
• Support planning, reviewing, and execution of social media content across Minor Hotels, Anantara, and Avani channels.
• Coordinate content calendars with internal teams and external agencies to ensure timely and consistent posting.
• Create and manage social media content when required across Instagram, Facebook, and TikTok.
• Support execution of social media campaigns, including preparation of assets, tracking links, and campaign materials.
• Coordinate with internal teams and properties to ensure campaign deliverables are aligned and completed on time.
• Assist in scheduling, publishing, and archiving content across brand social media channels.
• Support blog and PR-related content coordination, including content preparation, scheduling, and updates across internal systems.
• Assist in execution of cross-brand initiatives and loyalty campaigns (e.g., Minor DISCOVERY), including preparation of assets and communications.
• Support reporting and performance tracking by preparing regular reports and monitoring content and campaign performance; utilise analytics tools to track engagement, growth, and campaign effectiveness.
• Provide operational support to properties on social media-related requests (e.g., account setup, access, troubleshooting).
• Coordinate user-generated content (UGC) sourcing and rights management via approved platforms.
• Ensure proper organisation and management of content assets, tracking links, and documentation.

Qualifications

• Degree in Digital Marketing, Marketing Communications or a related field.
• 1–2 years of experience as a Social Media Executive preferably within hospitality, lifestyle, or F&B industries.
• Proven experience managing social media across key platforms like Facebook, Instagram, TikTok, and other emerging channels.
• Strong understanding of analytics, performance tracking, and content optimisation.
• Fluent in English (written and verbal); Thai or additional languages are a plus.
• Strong aesthetic sense aligned with luxury and lifestyle brands and proficient in creative tools such as Adobe Creative Suite, Canva, CapCut or similar.
• High attention to detail with the ability to manage technical systems while maintaining high quality output.
• Excellent organisation skills with the ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills; self-motivated, proactive and solutions-oriented with the ability to work independently.
• Previous experience in the hotel industry is highly desirable.

Skills

• Creative and visual storytelling for social platforms.
• Experience with Adobe Creative Suite, Canva, CapCut or similar tools.
• Analytics and reporting for social media performance tracking.

Additional Information

Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotels team members always find new ways to look after the business, their guests, and their colleagues.