KOL Specialist (1-year contract)

About the Company

LINE MAN Wongnai is Thailand’s leading on-demand and food discovery platform, connecting millions of users with restaurants, merchants, and riders every day. As part of our growth strategy, we are scaling creator-led and performance-driven marketing to drive both brand impact and measurable business results.

As a KOL Management Executive, you will own the end-to-end management of LINE MAN Wongnai’s KOL and creator ecosystem. Your mission is to turn creators into a scalable performance channel, driving orders, GMV, and platform adoption through content, partnerships, and data-driven optimization.

This role blends relationship management, performance marketing, and creator commerce, requiring strong coordination skills and a results-oriented mindset.

Responsibilities

• Own and manage the KOL ecosystem across food creators, lifestyle influencers, and performance-driven creators
• Recruit, onboard, and maintain strong relationships with KOLs and creator partners
• Plan and execute KOL activations that deliver measurable outcomes
• Design incentive and compensation structures aligned with performance and campaign objectives
• Collaborate with Social, Brand, Partnership, Merchant, and Performance teams to activate KOL campaigns at scale
• Track, analyze, and optimize KOL performance using data and insights
• Identify new creator formats and opportunities (content, offline activations, hybrid campaigns)
• Ensure smooth execution including briefing, content alignment, tracking, and post-campaign reporting
• Continuously test and refine KOL strategies to improve efficiency and impact

Qualifications

• 1-2 years of experience in KOL, influencer marketing, creator management, or performance marketing
• Strong understanding of the Thai creator ecosystem and social platforms
• Experience managing KOLs with performance or conversion-driven objectives
• Data-literate with the ability to evaluate content effectiveness beyond vanity metrics
• Strong communication and stakeholder management skills
• Hands-on, execution-focused, and comfortable working in a fast-moving environment
• Passion for food, creators, and digital platforms is a strong plus