Product Marketing Manager, Southeast Asia

About the Role

Product Marketing Manager, Southeast Asia. Regional role based in Southeast Asia responsible for leading the Industrial Automation Product Marketing team and driving product marketing strategy, go-to-market execution and commercial growth across a portfolio including LVD, motion, control, SCADA, robotics, PLC, HMI, drives and related solutions. This role works with country sales teams, business units, channel partners and regional leadership.

Responsibilities

• Lead and develop the Southeast Asia Industrial Automation Product Marketing team across multiple countries, ensuring alignment on regional priorities, product focus and commercial objectives.
• Define and execute regional product marketing strategies for industrial automation products (LVD, motion, control, SCADA, robotics, etc.).
• Drive go-to-market planning and execution for new product launches, portfolio expansion and strategic growth initiatives across Southeast Asia.
• Work closely with sales teams to identify market opportunities, customer needs, competitive gaps and segment-specific value propositions.
• Translate market trends, customer feedback and competitor analysis into product positioning, pricing recommendations and business plans.
• Enable frontline sales with product training, sales tools, application messaging and customer-facing materials to support revenue growth.
• Collaborate with global and regional product management, engineering and marketing teams to align roadmaps and commercialization plans.
• Build relationships with channel partners, distributors, system integrators, OEMs and key customers to strengthen market coverage and adoption.
• Monitor business performance, product mix, market share and campaign effectiveness and recommend corrective actions.
• Manage regional marketing initiatives, demand generation programs and promotional activities to improve awareness and pipeline development.
• Ensure effective cross-country communication and execution discipline within a distributed regional team.
• Coach and mentor team members to strengthen product marketing capabilities and market ownership.

Qualifications

• Bachelor’s degree in Engineering, Marketing, Business or related field; MBA is a plus.
• 8+ years of experience in industrial automation with exposure to both product sales and product marketing.
• Proven experience with industrial automation products such as LVD, motion, control, SCADA, robotics, PLC, HMI or drives.
• Demonstrated success in product marketing, business development or sales growth initiatives in a B2B industrial environment.
• Prior people management experience, ideally leading regional or geographically dispersed teams.
• Strong understanding of Southeast Asia industrial markets, channel structures and competitive landscape.
• Experience in product positioning, go-to-market planning, pricing, portfolio management and commercial execution.
• Strong communication, stakeholder management and influencing skills; able to work in a matrix organization.
• Commercially driven, data-oriented and able to translate market insights into actionable business strategies.
• Willingness to travel within Southeast Asia as needed. Fluent in English; additional Southeast Asian language capability is a plus.

Preferred Qualifications

• Experience at multinational industrial automation companies and familiarity with industry segments such as electronics, automotive, F&B, logistics, machinery or process automation.
• Experience managing channel partners and indirect sales ecosystems and strong presentation skills for technical and commercial audiences.
• Hands-on understanding of customer applications and solution selling in industrial automation.

Key Success Indicators

• Regional revenue growth and market share improvement for the assigned product portfolio.
• Successful launch and commercialization of new products and solutions across the region.
• Improved sales enablement effectiveness and product adoption across countries.
• Stronger alignment and execution across the Southeast Asia product marketing team and increased customer/partner engagement.