Assistant Marketing Manager (Cosmetics, Skincare)

About the Role

Assistant Marketing manager will be responsible for the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brands.

Responsibilities

• Strategy: Assist in the development and execution of brand and marketing strategy including product launch plan; plan media, pricing, promotional and sampling strategy; create 360 launch plans; create digital marketing strategy and align with Corporate team; manage influencer strategy; implement CRM project, create customer journey and analysis for marketing strategy; work closely with Brand Manager for product analysis by category and segment; perform competitive and market analysis; constantly analyse risks and opportunities; collaborate on eCommerce strategy with Corporate team; plan trade strategy by channel with Sales and liaise with Retailer and Co-Partner Department store.
• Brand and Marketing Communication: Plan, monitor and execute brand communication, digital marketing communication and events; collaborate on media plan process (Brand Manager to review and approve) and manage media agency briefing with Corporate team; create and communicate content marketing; manage ROI.
• Marketing Operation: Manage all forecasting (saleable and non-saleable items) and enter/update forecasts in system for initiatives; work with Demand Planning and Sales Operations to ensure forecast accuracy and calendarization of saleable and promotional items to achieve profit targets; keep SKU assortment lists by retailer/channel updated and provide SKU logistics information as requested; monitor inventory levels; VM management for product and seasonal launches and align counter design; budget management as planned; manage product master promotion (nationwide, by channel, trade, EC) and product master (line sheet); create value sets/GWP; report SKU, sell-out analysis and activity achievement reports; act as touchpoint for RA on FDA Verify (coordinating with Training Manager).
• People Management: Build relationships with SAPAC/Regional, Business Partners, agencies, third parties, online/offline retailers and KOLs; consolidate and align team and cross-team; coach, monitor and develop marketing team members.

Qualifications

• Degree in Business Administration or related field.
• At least 5 years' marketing experience in the Beauty industry.
• Energetic, good leadership skills, self-motivated, result-oriented and creative thinker.
• Good analytic skills and understanding of digital marketing and trends.
• Good computer skills and experience using related software.
• Good command of both spoken and written English.