Performance Digital Marketing Leader

About the Company

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, "Life's Good", embodies our commitment to ensuring a happier, better life for all. With a rich history spanning over six decades and a global presence of more than 100 subsidiaries since our establishment in 1958, our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards, customer-value creation, and people-oriented management.

About the Role

Drive online media strategy across brand.com and marketplaces to grow traffic, conversions, and revenue through data-driven performance marketing. Manage budgets, lead campaigns end-to-end, collaborate cross-functionally including global teams, and lead a digital team to identify growth opportunities and continuously improve performance.

Responsibilities

• Plan, develop and create online media strategy for brand.com (including subscription) and marketplaces to grow traffic and sales
• Manage multi-channel marketing budgets, allocate resources effectively, and provide regular performance reports
• Build and manage performance marketing campaigns and analyze metrics across the full customer journey from ad exposure to landing page and conversion
• Work closely with online sales team to align goals and improve marketing programs and campaigns
• Collaborate with content creators, designers, and developers to ensure seamless campaign execution and alignment with brand messaging, including global teams
• Lead and mentor a team of digital marketers, fostering collaboration and innovation
• Identify new audience targets, expansion opportunities and innovative growth strategies
• Conduct in-depth analysis of campaign data to inform strategic decisions and drive continuous improvement
• Stay up to date with latest technologies and best practices

Qualifications

• Bachelor’s degree in marketing, digital, or related field
• 10 years of experience in digital marketing and 5 years of experience in e-commerce on brand.com
• Hands-on experience with brand.com performance; Tableau is a plus
• Knowledge of digital media metrics, social media platforms, Google Ads, Meta Ads, influencer marketing and marketplace ads
• Knowledge of affiliate marketing is an advantage
• Strong communication, problem-solving and project management skills; organized, proactive and detail-oriented
• Able to work well under pressure and multitask in an e-commerce environment
• Fluent in Thai and English (spoken and written)

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.