International Sales Manager – Non Asia

About the Role

We are looking for an International Sales Manager – Non Asia to drive business expansion in international markets outside Asia, including Europe, Americas, Oceania, Middle East, and other assigned territories.

This role is responsible for managing overseas customers, importers, and distributors; tracking sales pipelines; proposing products; commercial negotiation; order follow-up; and coordinating with internal teams such as Product Development, Marketing, SCM, Planning, Finance, Logistics, and Regulatory/Compliance.

We are looking for someone who understands international sales/export business, demonstrates strong ownership, can coordinate effectively across departments, and is ready to grow with our overseas expansion.

Key Responsibilities

Sales and Business Development

• Manage customers, importers, distributors, and business partners in Non-Asia markets
• Develop and track sales pipelines in assigned markets
• Follow up on inquiries, quotations, product proposals, sample requests, and order status
• Support new market entry in Europe, Americas, Oceania, Middle East, and other relevant markets
• Identify and screen new customers, importers, distributors, retail buyers, and potential business partners
• Prepare product proposals and commercial offers suitable for each market
• Support negotiation on pricing, MOQ, payment terms, delivery conditions, and other trade terms
• Track monthly, quarterly, and annual sales versus assigned targets

Customer and Distributor Management

• Serve as the primary contact for assigned customers and distributors
• Build and maintain strong relationships with overseas customers and partners
• Coordinate customer meetings, product presentations, and action plan follow-ups
• Manage customer requirements: product information, packaging, samples, documents, and delivery plans
• Track feedback from customers and markets to support sales and business development
• Support distributor development: sales tracking, launch plans, promotions, and market feedback

Sales Operations and Order Coordination

• Coordinate with internal teams to support sales processes from inquiry to delivery
• Work with Planning, SCM, Logistics, Finance, Accounting, and Regulatory/Compliance
• Track PO status, production, shipment schedules, payment, and export documents
• Coordinate with customers on order confirmation, shipping information, payment, and delivery timelines
• Support resolution of issues related to delays, claims, shortages, documentation, or customer complaints
• Prepare and update sales reports, customer database, quotation files, and order tracking accurately and timely

Market Expansion and Commercial Planning

• Support preparation of market entry plans and expansion strategies for Non-Asia markets
• Study market insights: consumer trends, competitors, pricing, channels, and product opportunities
• Track movements in assigned markets and summarize commercial insights for the team
• Support prioritization of target countries and distributor evaluation
• Assist with annual sales plans, monthly sales forecasts, and rolling sales pipelines
• Prepare market reports and business updates for meetings or management reporting

Product and NPD Support for Overseas Markets

• Coordinate with Product Development and Marketing to support overseas product needs
• Provide market input for product development: product format, flavor, packaging size, pricing, and packaging
• Support country-specific NPD requests based on customer and market requirements
• Coordinate sample preparation and shipment to customers
• Collect customer feedback on samples and communicate to relevant teams
• Support readiness for product launches in assigned markets

Marketing and Trade Activation Support

• Coordinate with Marketing to prepare sales materials, product presentations, catalogs, POSM, and trade marketing support for overseas markets
• Provide market insights to support marketing execution overseas
• Support trade show preparation, customer presentations, and business matching
• Coordinate promotion plans with distributors and customers as appropriate
• Track feedback from promotion or activation activities in overseas markets

Regulatory, Compliance, and Export Documentation

• Coordinate documents required by customers, importers, or overseas authorities
• Support preparation of product specifications, certificates, ingredient information, label information, and export documents
• Work with Regulatory/Compliance to support destination market requirements
• Track documents from factories or suppliers related to export readiness
• Report and escalate compliance or regulatory risks to supervisor when necessary

Qualifications

• Bachelor's degree or higher in Business Administration, International Business, Marketing, Economics, Food Industry, or related fields
• At least 5–8 years of experience in Export Sales, International Sales, Business Development, FMCG, Food & Beverage, Trading, or Distributor Management
• Experience in Non-Asia markets such as Europe, USA, Middle East, Oceania, or other international markets is highly preferred
• Understanding of international sales processes, Incoterms, shipment coordination, and overseas customer management
• Experience in FMCG, Snack, Food, Beverage, Consumer Products, or Retail-related Business is an advantage
• Strong written and spoken English communication skills
• Good communication, coordination, negotiation, and follow-up skills
• Ability to work cross-functionally with internal and external stakeholders
• Detail-oriented, proactive, commercially minded, and able to work under pressure
• Able to travel domestically or internationally as needed