Franchise Development Department Manager (BEARHOUSE)

Key Responsibilities:

• Franchise System Setup
  Develop the franchise model including package structure, fee model, unit economics, SOP frameworks, and training systems. Support the launch of the first franchise outlet as a pilot.
• Franchise Sales & Expansion
  Create and execute franchise sales strategies, generate partner pipelines, lead presentations and negotiations, and secure franchise and multi-unit partners in Thailand and SEA.
• Regional Market Development
  Conduct market analysis for Malaysia, Indonesia, and the Philippines; recommend entry strategies, territory planning, and expansion roadmaps.
• Partner Relationship Management
  Serve as the main contact for franchise partners during pre-opening and early operations, supporting business planning and performance improvement.
• Operational & Brand Compliance
  Ensure franchisees adhere to brand, product quality, and store operation standards in coordination with Operations and QA teams.
• Performance Monitoring
  Track franchise KPIs (sales, profitability, efficiency) and implement improvement plans for underperforming stores.
• Commercial & Contract Support
  Work with Legal and Finance to structure franchise agreements, territory rights, and commercial terms.

Qualifications

• Thai nationality only
• Bachelors degree in Business, Management, Marketing, or related field
• 5+ years in franchise development, business development, or multi-unit retail/F&B expansion
• Experience setting up or scaling franchise systems preferred