Director, Marketing(HO, Bangkok)

About the Role

Developing and implementing comprehensive and aligned strategic omni-channel marketing plans. Managing marketing budget for all staffing, resources and capital purchases along with the creation of all marketing collateral and sales support tools.

• This role is accountable for planning, working across with commercial and other functions and executing marketing strategies to support overall CP Axtra business strategies.
• Leading the marketing and digital efforts for multiple shopping approaches to achieve the CP Axtra’s goals.
• Coordinating, overseeing and implementing all aspects of the marketing and communications plan including advertising, public relations and special event planning.
• Establishing a working relationship with the field teams: Commercial, Customer development, Sales and Store Operations, and agencies/freelancers, media, community leaders and tenants.
• Implementing marketing plans and supervising multiple Marketing team members.
• Must have strong digital experience across multiple channels and be proficient in budget creation and management.

Qualifications

• At least a Bachelor Degree in Marketing or related field.
• 15+ years of retail marketing experience in e-commerce + store.
• Experience in supply chain, retail and the food industry.
• Content creation experience.
• SEO and PPC experience, certifications preferred.
• Experience working within an agency and managing client relationships.
• Good interpersonal skills both with internal and external relationships; good at planning and organizing skills; good analytical skill; is a hand-on person.
• Strong written and verbal communications skills; outstanding communication, presentation and leadership skills.
• Strong creative and organizational skills, and ability to evaluate opportunities with a financial focus.
• Ability to manage multiple projects.
• In depth knowledge of market research and up to speed with current and online marketing techniques and best practices.
• Must have breadth of experience across marketing tactics to include online and offline tactics such as email, display advertising, search, webinars, collateral, etc.
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords.
• Customer-oriented approach with aptitude.

Benefits

• Health Insurance – Group insurance (OPD, IPD, Emergency OPD).
• Provident Fund – 3% provident fund.
• Year-end bonus – Variable and performance bonus.
• Gym Facilities – Head office fitness center, yoga room, and recreational space.
• Attractive vacation days – Minimum 18 days annual leave.
• No overtime – 5 days a week.
• Cool hardware – New MacBook.
• Free car parking space.

Additional Information

• Best Culture: Clear focus, diverse workplace, non-hierarchical and agile environment, growth opportunity and career path.