Assistant Director of Sales

Responsibilities

• Supports the development and execution of the annual Marketing & Sales Plan, with a focus on travel trade, wholesale, and key account strategies.
• Actively contributes to achieving Sales & Marketing targets by strengthening partnerships with travel agents, wholesalers, tour operators, and global distribution partners.
• Develops, maintains, and expands a robust database of travel trade and wholesale accounts, identifying new business opportunities across domestic and international markets.
• Manages and conducts site inspections, familiarization trips, and client entertainment to showcase the hotel’s unique offerings to trade partners.
• Monitors market trends, competitor activities, and shifts in travel distribution channels. Works closely with the Director of Sales / Director of Sales & Marketing to implement proactive sales initiatives in response to market, political, or economic changes.
• Maximizes up‑selling and cross‑selling opportunities across all travel trade and wholesale accounts.
• Closely tracks account performance, revenue contribution, and production trends for both new and existing partners to ensure optimal business growth.

Requirements

• Bachelor’s degree or equivalent qualification in hospitality, business, or hotel management.
• Strong experience in travel trade, wholesale, or distribution sales within the hospitality industry.
• Proven business development and sourcing capabilities, with the ability to build and sustain long‑term partnerships.
• Confident, persuasive communicator with excellent presentation skills.
• Fluent in English, both written and spoken.